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Residents and businesses in Northcote fiercely opposed the plan to transform a fire-damaged and vacant building at 323 High Street into a McDonald’s.

In a contentious move, Darebin councillors initially voted 6-3 in November to reject a planning motion concerning a new development. However, the issue is back under consideration as McDonald’s seeks to overturn this decision through the Victorian Civil and Administrative Tribunal (VCAT).

McDonald's
McDonald’s has launched proceedings in VCAT to appeal a council decision to block a 24-hour restaurant in Northcote’s High Street. (Getty)

Documents obtained by nine.com.au indicate that the fast-food chain has filed an application to challenge the denial of a permit.

In their application, McDonald’s argued that the proposed restaurant would not create problematic traffic conditions and would not negatively affect the building’s appearance.

Speaking with nine.com.au, a spokesperson for McDonald’s Australia expressed optimism about the Northcote site, stating it holds significant promise.

“We believe Northcote offers strong potential and have pursued this process to ensure our application is evaluated fairly on its own merits,” the spokesperson remarked.

“The Northcote site is appropriately zoned for commercial use, and our application meets all planning requirements.

“The proposed restaurant represents an investment of more than $2 million and will mean more than 100 new local jobs, as well as more support for local community groups in the area.

“We’ve been part of Melbourne communities since 1973, employing thousands of people, serving up a locally sourced menu and providing convenient destinations for customers looking for great everyday value and those iconic Macca’s moments.”

In its initial planning application, McDonald’s said converting the site to a restaurant would create more than 100 local jobs and help the Northcote community.

There will be a compulsory conference on January 14 and it is listed for a hearing on April 14.

Northcote resident Salar Tavakoli told nine.com.au he filed a statement of grounds slightly too late but still planned to object the appeal bid.

He was among 110 people who lodged a formal objection before the council vote.

High Street in Melbourne.
A view of High Street in Northcote, in Melbourne’s inner-north. (Nine)

A petition against the proposal also garnered more than 11,000 signatures.

“High Street is special because of the hardworking local businesses that built its unique vibe and global reputation. Dropping a massive McDonald’s into that ecosystem does not fit,” Tavakoli said.

“It is a single lane street shared with trams, already congested, and adding delivery traffic will make it unsafe for cyclists and pedestrians.

“Parking is scarce, especially for people with disabilities. McDonald’s is hiding behind an old permit never intended for a 24/7 outlet like this. It would be the only shop open all night, inviting anti-social behavior.”

Tavakoli said he was disappointed the VCAT appeal was lodged over the holiday break.

He worries the timing may have resulted in missed opportunities for the community to push back.

Darebin Council said it was party to the appeal.

“The applicant and objectors were notified in writing. The applicant has appealed the decision at VCAT and council is party to the appeal,” the council said.

“A VCAT Compulsory Conference is scheduled for January 2026 and the hearing date is scheduled for 14–17 April 2026.”

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