JACKSONVILLE, Fla. — By now, Jacksonville Jaguars enthusiasts are likely familiar with the video of the Jaguars celebrating their AFC South triumph by gifting quarterback Trevor Lawrence with a dazzling grill.

This moment rapidly became a sensation across social media platforms, igniting discussions throughout the NFL community and earning Lawrence the affectionate moniker “Steezy Trev” from his fans. While the footage highlighted the surprise, it only scratched the surface of the intriguing journey behind the grill’s creation — a journey that originated right in Jacksonville.

Inside a local jewelry store, Jacksonville’s own Teezie, the CEO of Premium Jewelry Company, played a pivotal role in transforming a humorous online notion into a tangible masterpiece.

“Just last year, I found myself in Duval County jail due to a probation violation,” Teezie shared. “Among my goals for 2025 was the aspiration to design grills for the Jaguars team.”

Fast forward to the end of 2025- and the beginning of “Steezy Trev.”

An AI-generated image began circulating online showing the Jaguars quarterback wearing a blinged-out mouthpiece. The Jaguars team quickly responded by posting a photo of Trevor himself with the AI photo with a caption that read, “16k likes and we’ll do it.” 

Teezie says that’s when he reached out to a member of the Jaguars organization that he had recently met, to see if he could somehow make the “Steezy Trev” meme a reality. 

About a week later, Teezie said he got a phone call from one of Trevor’s former teammates at Clemson, Darren.

“We had a good 30-minute conversation, and then he was like ‘man, we wanna make it happen, but we don’t want Trevor to know. If Trevor finds out he’s so humble, he might not wanna do it,” said Teezie. “So we were like, alright, cool, so we gotta figure out how to get the mold.”

That’s where Trevor’s wife Marissa comes in. She worked with Trevor’s mom to get a mold of his teeth from his dentist back home. The dentist then mailed the mold to Teezie so that he could create the custom piece, but that wasn’t the tough part.

“What a lot of people don’t understand is that everything had to be perfect for him to get the grill,” said Teezie. “We had to win every game, we had to beat the Colts, we had to beat the Titans, we just, everything had to happen.”

Everything did happen, and the rest is viral video history and what started as a viral image ended as a playoff celebration — one that put a Jacksonville small business in the national spotlight alongside the Jaguars’ AFC South title.