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The Consumer Electronics Show (CES) stands as the premier global stage for technology, drawing more than 140,000 industry experts and retail buyers to Las Vegas. Attendees gather to witness the latest innovations and identify trends poised to drive global sales in the upcoming year.
Prominent brands like Samsung, LG, Hisense, and Sony showcase their cutting-edge products alongside emerging companies aiming to break through and successful enterprises striving to increase their international market presence.
Amidst the bustling halls of the Las Vegas Convention Center in 2026, 9News has identified at least four Australian companies making significant strides in the tech arena.
One standout is Espresso, which, despite its coffee-inspired name, is an Australian firm known for crafting ultra-thin, portable monitors. These sleek screens, developed in Sydney and supported by a new office in Austin, Texas, have gained a following among content creators and mobile professionals who require flexibility in their work environments.
Operating out of Sydney and now with offices in Austin, Texas, Espresso’s screens have become popular with content creators and other workers who do a lot of work on the go, either out and about or travelling.
They offer something light and genuinely portable that can fit in a backpack with your laptop, but also has a simple, slim stand to set up when you’re working remotely. It’s a game changer for many people.
During the CES, the company announced a new 15-inch model which is also its first model to come in multiple colours. It is launching first in the US, with an Australian launch expected in the coming months.
From selling online direct to consumers, to clinching a deal to showcase their products in JB Hi-Fi and now in Costco across the US, the company has a strong growth trajectory. A show such as CES exposes them to even more buyers from around the world.
RØDE started out as a premium microphone brand, manufacturing products in Sydney, it became the go-to brand for on-camera microphones in the YouTube boom.
Now in the social media generation, it has expanded its range to include small clip-on microphones used by content creators among many others.
The company has also expanded into audio and video podcast production, and at CES has been showcasing upcoming products in this space to content creators at the main convention hall.
That a company the size and scale of RØDE could come out of Australia in the first place is an achievement to be proud of, but even more so they still manufacture in Sydney is a “Made in Australia” badge of honour on show to the world at CES.
STM Goods started in the Sydney suburb of Bondi by a couple looking to make stylish and durable smartphone accessories. Today, it makes a huge range of accessories and backpacks among much more.
Its showcase stand at CES is the largest of all these Aussie companies, showing off its large range and colourful offerings, and using a well-worn conference trick of gifts at the stand to attract huge numbers and queues of people to the STM booth.
A show like CES and other global trade shows allows STM to find more retail companies across the world to sell its range and expand their global footprint and market share.
At the other end of the spectrum is Aussie start-up Strapsicle. Attending CES to showcase its new iPad mini case, Strapsicle makes a silicone case for iPads and Kindle e-readers that allows you to hold the device in the palm of your hand, making reading, drawing or interacting even easier.
Co-founder and chief executive Louise Rice said: “What started as an unfortunate incident in a moment of post-partum sleep deprivation, which led me to dropping my Kindle e-reader on my newborn son’s head, has turned out to be one of the greatest accidents of all time.”
“We’re a small, scrappy start-up who is delivering a series of products for the most popular mobile devices in the world, as customers find not only tremendous convenience when using them to hold their device, but more importantly they’re also finding overwhelming health benefits while using our straps, which is very rewarding to my partner and I.”
Who knows, Strapsicle might be noticed at CES by a major retail brand from around the world and take the company to all new levels.
Trevor Long travelled to Las Vegas with support from Hisense, LG, Reolink, LEGO and Samsung.