While the prominent women of the MAGA movement and Fox News are often seen in high-end designer wear such as Veronica Beard and Self-Portrait, they also show an affinity for the accessible fashion brand Zara.

Throughout Donald Trump’s presidency, several influential women in his circle have been spotted donning stylish pieces from Zara, a brand that launched its first store in Spain in 1975.

Zara is known for its budget-friendly prices, with most of its offerings available for under $100, and many items priced below $50 or even $30.

The brand has been a fashion choice not only for Ivanka Trump but also for Melania Trump, the First Lady of the United States.

Despite Zara’s affordability, it retains an air of aspiration, according to Raquel Rodriguez, a public relations expert and stylist at Sumissura, who explained to the Daily Mail why the brand continues to be a popular choice.

‘It offers trendy fashion at an unbeatable price, and there is something for everyone,’ Rodriguez told Daily Mail. 

‘It seems strange that someone with greater purchasing power would buy Zara instead of luxury brands, but Zara knows how to offer luxury without actually being a luxury brand,’ she explained. 

Perhaps most notably, for Press Secretary Karoline Leavitt’s very first press conference in the White House’s West Wing, she opted for a berry-colored two-piece suit with a belted back from the brand.

Perhaps most notably, for Press Secretary Karoline Leavitt’s very first press conference in the White House’s West Wing, she opted for a berry-colored two-piece suit with a belted back from the brand

She was also seen wearing a long, pink-and-white tweed coat from Zara as she stepped off of a Seahawk aboard the USS George Washington in Japan this October

Not only has the brand been seen on Trump’s daughter, Ivanka Trump, above, but also on his wife and First Lady of The United States, Melania Trump

The slim-fitting blazer featured a pleated collar and two chic black buttons cinching the waist, which was previously $109, but later went on sale for $43.90.

The matching pants were originally $49.90 but went on sale for $19.96.

She was also seen wearing a long, pink-and-white tweed coat from Zara as she stepped off of a Seahawk aboard the USS George Washington in Japan this October. 

The jacket is no longer available for purchase, but the fashionista paired it with black pants and patent leather black flats.

During her Father’s first term, Ivanka Trump was also spotted wearing Zara on many occasions.

Of course, the former Presidential Advisor once had her own affordable clothing line.  

In March 2018, she headed off to work in Washington, D.C., donning a black jacket from the store, which had large pearl detailing at the collar and pockets.

The coat cost less than $90 at the time.

During her Father’s first term, Ivanka Trump was also spotted wearing Zara on many occasions

In March 2018, she headed off to work in DC donning a black jacket from the store, which had large pearl detailing at the collar and pockets

Over the past few years, she’s continued to wear many items from the store, including in 2020, when she stepped out in a chic, camel-colored suit, which she had paired with a black $5,500 Lady Dior bag.

‘It’s a brand that has prices and tastes for everyone,’ Rodriguez said about the retail giant. 

‘Their stock is huge, and they know what to offer and where. Here in Spain, they don’t sell the same things in the Madrid store as in the Paris store, nor do they have the same prices,’ she explained.

‘They don’t advertise and invest in technology. Now you can try on all the clothes virtually and the result is spectacular. What better way to try on and see how their clothes fit you without going to the store? That’s why it’s so popular.’

The store has even reached the office of the First Lady.

She wore the $39 coat her way to McAllen, Texas, where she said ‘good luck’ to children taken from their parents.

Melania addressed the viral moment in her 2024 memoir, Melania, as she claimed it was meant to protest against ‘anonymously sourced reporting.’

Melania wore the $39 coat her way to McAllen, Texas, where she said ‘good luck’ to children taken from their parents

Zara has also proved to be a hit with the ladies on FOX News, like anchors Gillian Turner (left) and Sandra Smith (right)

Zara has also proved to be a hit with the ladies on FOX News, like anchors Gillian Turner and Sandra Smith. 

Just this week, Smith wore a bright red tweed blazer from the store, which was detailed with large gold buttons at the breast.

Turner is seemingly fond of the fashion label’s blazers as well, as she recently wore a forest green one with silver buttons, and a tailored black jacket for another broadcast.  

Plus, before Trump’s re-election last year, his Special Assistant and Communications Advisor, Margo Martin, used to link her clothing items on her Instagram page for followers, and many items were from Zara.

However, since entering office, she’s deleted her links.

‘When you walk into a Zara store or visit the website, it feels like you’re shopping at a semi-luxury store,’ Rodriguez told Daily Mail.

‘It copies catwalk trends very well and conveys confidence as it doesn’t bombard you with advertising. The message is: we won’t bother you with advertising and we’ll give you pure trends at an unbeatable price.’