Share and Follow
Meghan Markle has sparked excitement among her followers by hinting at an upcoming As Ever product launch, urging everyone to “save the date.”
In a mysterious post shared on both the Instagram story and feed of As Ever, Meghan revealed an image of a plain journal accompanied by a black leather bookmark.
The bookmark, adorned with the gold-embossed phrase “Fell asleep,” is a previously released item from the As Ever collection.
The picture was posted with the caption: ‘For the chapters you want to savor most… 1.13.26.’
Fans were encouraged to watch for the new product unveiling, scheduled for 9 a.m. PT, which corresponds to 5 p.m. on January 13 in the UK.
This anticipated launch will be the first for As Ever in the new year, as the brand eagerly approaches its first anniversary this April.
The amount of product available was revealed after users were reportedly able to exploit a bug in the As Ever website to ascertain precise stock numbers for her collection of spreads, honeys, candles, teas and wines.Â
Last week, a bug in the As Ever website allowed internet sleuths to exploit a glitch on The Duchess of Sussex’s website – revealing a vast amount of unsold inventory.
Posting a cryptic message on the As Ever Instagram story and feed, Meghan Markle shared a picture of a blank journal with a black leather bookmark inside
It would mark the first As Ever product release of the new year, as Meghan Markle’s brand is set to celebrate its first anniversary in AprilÂ
It comes as Meghan Markle is said to be planning a return to Britain this summer for the first time in four years – but only if security arrangements are approved for her and Prince Harry
To take but one example, her Signature Fruit Spread Box had a total of 137,465 units available, which many Reddit users initially gleefully pounced upon as a sign of flagging sales.
But sources now suggest that was the amount left over from an initial order of one million jars.
Given that the spread box sells for £31 ($42), that means that the single product alone would have generated the duchess £26.7million in sales.
‘I think it’s fair to say business isn’t just successful, it’s flying off the shelf,’ a source reportedly said last week.Â
‘Meghan inadvertently revealed that one million jars were ordered for that one product, and has only 130,000 left.’
The amount of product available was revealed after users were reportedly able to exploit a bug in the As Ever website to ascertain precise stock numbers for her collection of spreads, honeys, candles, teas and wines.Â
The sleuths said they were given the figures after trying to add an abnormally large number of items to their online shopping basket – prompting the website to reveal the maximum stock it actually had to ship. Â
The bug was identified by Reddit user InfiniteSky55, who said they had tried to add 200,000 of each item to their shopping basket on As Ever.
It prompted a flurry of activity as users rushed to the website to verify the seemingly huge number of items kept in stock.
In total, there were more than 572,000 lifestyle items such as spreads and teas for sale, and over 77,000 bottles of wine for sale.
If accurate, the figures suggested by the website – which says it sells ‘small-batch spreads, honeys and pantry favourites for everyday moments worth savouring’ – are gargantuan.
The stock, seen in alleged screenshots of the website, include more than 220,000 jars of spread; 30,000 jars of honey, 30,000 mulling kits, almost 90,000 candles; over 110,000 jars of tea; and 80,000 jars of edible flower sprinkles.
A similar exploit for her wine venture revealed more than 70,000 bottles were sitting unsold, including almost 7,000 Bruts, 46,000 bottles of Sauvignon Blanc and nearly 24,000 bottles of Rose.
Shortly after the post went viral, the As Ever website was amended to remove the exploit, with purchase limits put in place for goods.Â
Users can now only buy up to 50 spread gift boxes, or 20 bottles of wine. As Ever has not commented on the bug.
Those who now try to add a truckload of jelly to their basket are greeted with an error or the message: ‘The quantity requested exceeds our current stock. Please adjust your order or contact support for bulk inquiries.’
It comes as Meghan is said to be planning a return to Britain this summer for the first time in four years – but only if security arrangements are approved for her and Prince Harry.
The Duchess of Sussex, 44, is expected to join her husband at an Invictus Games event in Birmingham in July, amid ongoing discussions over whether the couple will be granted taxpayer-funded protection while in the UK.
Her proposed visit comes as Harry awaits the outcome of a review into his security provision, following his long running battle to regain armed police protection when visiting Britain.
Meghan is understood to be hoping to attend a one-year countdown event for the Invictus Games on July 10, ahead of the 2027 Games in Birmingham.Â