NEW YORK – A new advertisement for Fannie Mae has caught attention with what appears to be President Donald Trump’s voice, though a disclaimer clarifies that the voice is actually generated using AI technology.

With the Trump administration’s consent, this AI-cloned voice in the ad promotes the “all-new Fannie Mae,” describing it as the “protector of the American Dream.” The advertisement is part of a larger effort by the administration to demonstrate its commitment to addressing voter concerns about housing affordability.

President Trump is set to address these housing issues further during his upcoming appearance at the World Economic Forum in Davos, Switzerland, where global leaders and business executives are gathering this week.

The use of AI to replicate voices is not new to the Trump family. Recently, First Lady Melania Trump utilized AI technology from Eleven Labs to produce the audiobook version of her memoir. However, the specific creators behind the AI voice for the Fannie Mae advertisement have not been disclosed.

In a recent televised address, Trump announced plans to introduce “some of the most aggressive housing reform plans in American history,” signaling significant changes on the horizon.

“For generations, home ownership meant security, independence, and stability,” Trump’s digitized voice says in the one-minute ad aired Sunday. “But today, that dream feels out of reach for too many Americans not because they stopped working hard but because the system stopped working for them.”

Fannie Mae and its counterpart Freddie Mac, which have been under government control since the Great Recession, buy mortgages that meet their risk criteria from banks, which helps provide liquidity for the housing market. The two firms guarantee roughly half of the $13 trillion U.S. home loan market and are a bedrock of the U.S. economy.

The ad says Fannie Mae will work with the banking industry to approve more would-be homebuyers for mortgages.

Trump, Bill Pulte, who leads the Federal Housing Finance Agency, and others have said they want to sell shares of Fannie Mae and Freddie Mac on a major stock exchange but no concrete plans have been set.

Trump and Pulte have also floated extending the 30-year mortgage to 50 years in order to lower monthly payments. Trump appeared to back off the proposal after critics said a longer-term loan would reduce people’s ability to create housing equity and increase their own wealth.

Trump also said on social media earlier this month that he was directing the federal government to buy $200 billion in mortgage bonds, a move he said would help reduce mortgage rates at a time when Americans are anxious about home prices. Trump said Fannie Mae and Freddie Mac have $200 billion in cash that will be used to make the purchase.

Earlier this month, Trump also said he wants to block large institutional investors f rom buying houses, saying that a ban would make it easier for younger families to buy their first homes.

Trump’s permission for the use of AI is interesting given that he has complained about aides in the Biden administration using autopen to apply the former president’s signature to laws, pardons or executive orders. An autopen is a mechanical device that is used to replicate a person’s authentic signature.

However, a report issued by House Republicans does not include any concrete evidence that autopen was used to sign Biden’s name without his knowledge.