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Kim Kardashian and Kylie Jenner are taking a stand against the so-called “Kardashian curse” after a Super Bowl ad featuring their sister Kendall went viral, hinting at a supposed dating hex.
In a playful Fanatics Sportsbook commercial, Kendall quipped, “Haven’t you heard? The internet says I’m cursed,” alluding to her history of dating NBA players who seem to hit career slumps. “Any basketball player who dates me kind of hits a rough patch,” she humorously remarked.
To counter this playful narrative, Kim Kardashian addressed the “curse” on Instagram Stories. She revealed her bet on the upcoming matchup between the New England Patriots and the Seattle Seahawks.
The 45-year-old Skims mogul posted a screenshot of her wager—69 cents on the Seahawks with a potential win of $347,222—and confidently captioned it, “Hear me out … I’m proving the curse ISN’T real because one of us will win.”
Kylie Jenner also chimed in via Instagram, showing her support for the Seahawks. She reposted Kim’s screenshot with the note, “Kim traded on the Seahawks,” joining in on the lighthearted defiance.
“Am I saying I copied her by trading on the Seahawks?” she joked, referencing Kourtney and Kim’s infamous rift over Kourtney having her wedding to Travis Barker in Italy, eight years after Kim wed Kanye West in the same locale.
Kendall, meanwhile, sipped tea in a black swimsuit in the already-viral Superbowl ad for the sports betting site.
In the ad, she sipped tea from a rose-embellished teacup. As she uttered, “Haven’t you heard? The internet says I’m cursed, the rose wilted.
She then recounted her rough history with basketball players hitting “a rough patch” after dating her, striking a match and throwing the flame into a bin full of basketball jerseys.
Kendall then ambled through a mansion filled with portraits of herself and her ex boyfriends — their faces conspicuously removed. “While the world has been talking about it, I’ve been betting on it,” she added.
In the next shot, she emerged from a luxurious pool in a black swimsuit. “This pool? Basketball boyfriend one missed the playoffs. I guess nobody was getting a ring in this house,” she quipped before moving onto a jet.
In the cheeky ad, she also stepped into a sports car before approaching a jet, noting that “Boyfriend number two flopped right out of the league,” and adding, “This cute jet? Thanks boyfriend three!”
Once she was settled in her seat, she said she was ready to “bet on something new. Football players.” Kendall, 30, concluded the ad by quipping, “The Kardashian curse – it’s not even my last name.”
Kendall indeed has dated a string of NBA stars, including Devin Booker, Ben Simmons, and Jordan Clarkson, and Blake Griffin.
But her love interests haven’t been exactly restricted to athletes — ex boyfriend Bad Bunny is set to perform at the Super Bowl on Sunday.