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In the heart of San Francisco, Michael Rubin’s Fanatics Super Bowl Party emerged as the ultimate hot spot on Saturday night. This annual extravaganza once again attracted a dazzling array of A-list celebrities, firmly establishing itself as one of the most coveted invitations of the Big Game Weekend.
Among the first luminaries to grace the red carpet at Pier 48 was none other than NFL icon Tom Brady. As the evening unfolded, he was joined by an impressive lineup, including New England Patriots owner Robert Kraft, New York Giants standout Cam Skattebo, and Cincinnati Bengals quarterback Joe Burrow.
Not long after, the star-studded crowd expanded to include social media influencer Alix Earle, who, alongside Brady, has been a familiar face at the week’s top Super Bowl gatherings. The event also welcomed musical sensation J Balvin, NFL standout Odell Beckham Jr., retired NBA player Dwight Howard, acclaimed actor Jamie Foxx, and “CBS Mornings” host Gayle King.
When asked about crafting such an illustrious guest list, Fanatics CEO Michael Rubin shared with Page Six the simplicity behind this year’s success, attributing it to the Patriots’ entrance into the Super Bowl. Such connections made the gathering effortlessly glamorous and undeniably memorable.
Of putting together such an A-list guest list this year, Fanatics CEO Rubin exclusively told Page Six that it was “really easy” thanks to the Patriots making it into the Super Bowl.
“I get one of my closest friends, Robert, [and Kraft Group president] Jonathan Kraft actually being in the game, that helps, by the way, when your friends are playing in the game,” he explained on the red carpet.
“What’s going to make it a great week is that, we’re going to have the best party ever today and then the [New England Patriots] are going to win the game tomorrow.”
Inside the star-studded bash, Page Six spotted rapper Jay-Z hanging out with friends in an exclusive, roped-off area of the venue, taking a spot right next to the stage.
Just a few feet away, “Bloody Valentine” rocker MGK was seen chatting it up with actor Kevin Costner, who became “fast friends” with the singer’s close pal, Pete Davidson, at last year’s VIP fête.
Kendall Jenner was also in attendance — after recently appearing in a Super Bowl 2026 ad for Fanatics Sportsbook — and at one point stopped to snap an unexpected pic with Kraft.
Other attendees included Zac Efron, Sofía Vergara, Jon Bon Jovi, Diplo, Kevin Hart, Meek Mill, Lil Baby, Teyana Taylor, Russell Wilson, Shaboozey, Drew Brees, 2 Chainz, French Montana, Reggie Bush, Guy Fieri, Fat Joe, Becky G, Tiffany Haddish, Keegan-Michael Key, Adam Devine, Emma Roberts, Livvy Dunne, Kevin Hart, Danny Amendola, Ja Rule, Lala Anthony, Camille Kostek, Kyle and Kristin Juszczyk and many more.
Guests at the party were entertained from beginning to end, with performances from Cardi B — who encouraged partygoers to take shots with her in celebration — along with SZA, Travis Scott, Ciara, 21 Savage, Don Toliver, Chase B and Nelly and Ashanti.
The Fanatics bash kicked off just one day before the New England Patriots face off against the Seattle Seahawks in Super Bowl LX at Levi’s Stadium in Santa Clara, Calif.
Puerto Rican rapper Bad Bunny, meanwhile, will be headlining the Apple Music Super Bowl Halftime Show, following an opening ceremony by Green Day and pre-game performances from Charlie Puth, Brandi Carlile and Coco Jones.
“I just want to have fun, it’s going to be a huge party,” the “King of Latin Trap” (real name: Benito Antonio Martínez Ocasio) teased during Apple Music’s press conference in San Francisco Thursday.
“I don’t want to give spoilers; people only need to worry about dancing. They don’t even have to learn Spanish; it’s better if they dance, but there’s no better dance [than one] that comes from the heart.”
Tune into all the Super Bowl 2026 festivities live on NBC, Peacock, Telemundo and Universo Sunday.