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Jay-Z, accompanied by his daughters Blue Ivy and Rumi, made a memorable appearance at the 2026 Super Bowl, continuing what has become a cherished annual tradition for the family.
Photographers captured the trio as they attended the highly-anticipated face-off between the New England Patriots and the Seattle Seahawks on Sunday. Their presence added a touch of celebrity allure to the event, drawing considerable attention from fans and media alike.
Blue Ivy showcased her style by donning a black letterman jacket paired with jeans and sunglasses, exuding a cool and confident vibe. Meanwhile, young Rumi brought her own charm, wearing a white T-shirt and toting an adorable pink bunny backpack.
Jay-Z, who shares Blue, Rumi, and their brother Sir with his wife, singer Beyoncé, has made it a point to bring his daughters to the Super Bowl in recent years. His company, Roc Nation, plays a significant role in organizing the annual halftime show, which this year featured a vibrant performance by Bad Bunny.
Jay-Z, who shares the girls along sith son Sir with singer Beyonce, has brought his daughters to the Super Bowl in recent years. His company Roc Nation is in charge of the annual halftime performance, which featured Bad Bunny this year.
While Sunday marked a night out with their dad, Blue and Rumi have also spent plenty of time alongside their mom onstage. During Beyoncé’s most recent Cowboy Carter tour, both girls appeared during select performances. The appearances marked Rumi’s first time onstage, while Blue had previously joined her mother during the Renaissance tour.
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Blue started as a backup dancer and later became a regular part of the show.
Beyoncé previously shared that she was hesitant to allow her daughter to perform onstage at such a young age.
In Renaissance: A Film by Beyoncé, the singer addressed her concerns about the pressure and visibility that come with large-scale performances.
“I did not think it was an appropriate place for an 11-year-old on a stadium stage,” Beyoncé said in the film. “All the things that I had to go through—the obstacles I had to overcome—prepared me, and she hasn’t had that struggle.”
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She later said that Blue’s dedication to rehearsals and her response to criticism ultimately changed her perspective.
“Blue is fearless,” Beyoncé added. “What I love the most is seeing the growth, the confidence, and her trusting herself more and more.”