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HomeLocal NewsChipotle Announces 2026 Price Increase Strategy, Targets High-Income Demographic

Chipotle Announces 2026 Price Increase Strategy, Targets High-Income Demographic

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Chipotle is preparing to implement a price increase on its menu items this year, yet the company remains confident that its loyal patrons won’t be swayed to dine elsewhere.

During a recent earnings call, Chief Financial Officer Adam Rymer revealed that customers should anticipate a modest price hike ranging from 1% to 2%. This adjustment comes as the fast-casual giant navigates ongoing financial pressures expected to persist into 2026, according to Business Insider.

The company’s 2025 financial report highlighted a 1.7% drop in comparable restaurant sales. This move aligns Chipotle with other eateries that are raising prices in response to escalating inflation and dwindling sales figures.

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