FBI Launches Nationwide Billboard Campaign to Uncover Critical Clues in Nancy Guthrie Case

The FBI has initiated a billboard campaign to aid in locating Nancy Guthrie, with hopes of uncovering a “vital piece of information” that might lead to her safe return.

According to a spokesperson from the FBI’s Houston division, the initiative spans across several cities, including Phoenix, Arizona; Albuquerque, New Mexico; Los Angeles, California; as well as El Paso, Dallas, San Antonio, and Houston in Texas. The primary objective is to heighten public awareness surrounding Nancy Guthrie’s disappearance.

“We’ve strategically placed billboards in multiple states adjacent to Arizona, aiming for this campaign to uncover the essential clue needed to bring Nancy back,” the spokesperson remarked, highlighting the collaboration with Clear Channel, which generously provided the billboard space for the effort.

The search continues for Nancy Guthrie, the 84-year-old mother of Savannah Guthrie, a co-host on NBC’s “Today” show. As of Tuesday, February 10, the investigation has reached its tenth day without any suspects or persons of interest being identified.

An FBI billboard in Albuquerque, New Mexico, is part of the strategy to increase visibility and public knowledge about the ongoing search for Nancy Guthrie. (KRQE)

Nancy Guthrie was abducted by force from her home in the Catalina Foothills neighborhood in northern Tucson around 2:30 a.m. on Feb. 1, according to Pima County Sheriff Chris Nanos. 

The FBI has already announced a $50,000 reward for information leading to her recovery or the arrest of anyone involved. 

An FBI billboard in Dallas, Texas, with information about Nancy Guthrie. (KDFW)

A purported ransom note sent to TMZ last week contained information indicating Nancy Guthrie may not be in Tucson, Ariz., the outlet reported. 

TMZ’s Harvey Levin said that information in the ransom note has information stating that Guthrie is somewhere on the West Coast or possibly in northern Mexico. 

Savannah Guthrie and her mother, Nancy Guthrie, are pictured Thursday, June 15, 2023. (Nathan Congleton/NBC via Getty Images)

“We are encouraging anyone with information to contact the FBI through 1-800-CALL-FBI. No tip is too small!” the FBI spokesperson told Fox News.