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Names carry significant weight in Miami, especially when it comes to its skyline. The city boasts 48 completed branded residences, a figure only surpassed by Dubai — for now. An additional 55 branded residences are in the works across the city and its beaches. Among the upcoming projects, one stands out not for its association with luxury cars or fashion houses, but with an iconic artist.
Developers PMG and LNDMRK Development have recently introduced the Frida Kahlo Wynwood Residences, drawing inspiration from the renowned self-portrait artist’s life and legacy.
Ryan Shear, managing partner at PMG, expressed to The Post that their target market includes art collectors eager to own a piece connected to Frida Kahlo’s enduring influence. He highlighted that her 1940 self-portrait, “El sueño (La cama),” was sold for $55 million. “The record-breaking sale of her artwork last year reaffirmed her lasting impact, making her the ideal muse,” Shear noted.
The first step was securing the involvement of the Frida Kahlo Corporation, which manages her likeness, for the project. It features two towers of eight and 14 stories, comprising 244 residences priced between $500,000 and $1.6 million, with an expected completion in 2029.
Shear elaborated that the corporation sees this venture as an opportunity to further educate and celebrate Frida Kahlo’s art and legacy. He believes that Kahlo would be proud of the project, which will add her presence to Wynwood, Miami’s vibrant arts district.
If she were alive, the surrealist, born with spina bifida, might have taken advantage of building amenities like a complimentary one-year membership to Baker Health, a private medical concierge on the ground floor. Residents will also enjoy a resort-worthy outdoor pool, an indoor thermal circuit, a lobby speakeasy and common spaces filled with art installations.
Of course, being a committed member of the Mexican Communist Party — who lived with exiled Russian revolutionary Leon Trotsky — it’s probably best that we can’t ask her exactly what she thinks about luxury real estate.
Another notable new condo to recently launch is Midtown Park by Proper, branded by the hospitality group behind Montauk Yacht Club.
“It’s designed for a mix of full-time Miami residents, domestic buyers predominantly relocating from New York and California, Latin American buyers and global investors,” developer Carlos Rosso, CEO and founder at Rosso Development, said.
The 28-story tower will be the first piece of a larger puzzle: a 5-acre, $2 billion master-planned community with the country’s largest padel club. Although it won’t open until 2028, 20% of its 288 residences are already reserved.
“ULTRA will be operating the padel club, and we are in active discussions with notable local restaurants, curated retail concepts, as well as a Montessori school,” said Rosso.
Sam Nazarian, founder and CEO of SBE, opened a tower years ago in Midtown, but he’s currently betting on Edgewater. That’s where the nightlife visionary’s new hospitality company, HQ, is making its residential debut with the HQ Residences Miami. To make some noise in Miami’s crowded branded condo market, he’s brought investors like musician Marc Anthony and actress Sofía Vergara to the project.
“They’re our partners, not ambassadors,” Nazarian said.
Expected to open in 2028, the 35-story building will offer 229 units and amenities, including a podcast studio, a kids lounge and a speakeasy by Anthony. Vergara will lend her Latin tastes to the food and beverage offerings. Meanwhile, Kane Sarhan, co-founder of the Well, is designing the 34th-floor spa sanctuary.
“We’re also building a full diagnostic and longevity center not too far from this building,” said Nazarian.
In addition to diagnostic testing VIP access, homeowners will enjoy “preferential treatment” in all HQ hotels around the world.
Tasked with selling HQ Residences Miami is another heavy hitter: Mauricio “the Closer” Umansky. While other celebrity-backed buildings have failed, the founder of the Agency considers the notable names a plus. He’s not worried about competition, either. The average cost of HQ’s units is around $900,000, representing just 10% of local inventory.
“There’s always opportunities for a good product at the right price,” he told The Post.