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The former MasterChef host is now earning thousands filming personalised Valentine’s Day messages (Image: ITV)
Gregg Wallace may have been booted off the BBC, but the disgraced TV presenter has found a new way to cash in — and it’s proving lucrative. The former MasterChef host is now earning thousands filming personalised Valentine’s Day messages for fans, despite being axed after a damning investigation into his behaviour. Wallace, 61, is charging £40 a pop on fan video platform Cameo — and insiders say he’s on course to pull in around £20,000 a month.
Gregg Wallace, despite his controversial exit from the BBC, has discovered a new revenue stream that’s proving to be quite profitable. The ex-MasterChef host is now capitalizing on his fame by offering personalized Valentine’s Day greetings to fans through the video platform Cameo. Despite being dismissed following an incriminating inquiry into his conduct, Wallace, now 61, charges £40 per message and is reportedly on track to earn approximately £20,000 each month from this venture.
This new income could see him making around £240,000 annually, a significant portion of his previous £400,000 salary from the BBC. Currently the fourth most active celebrity on Cameo, Wallace assures a swift delivery, promising fans their videos within seven hours. Promoting his offerings on Instagram, Wallace emphasized that these messages can be “sincere, heartfelt, cheeky, or funny.” He added, “Forgotten about Valentine’s Day? No worries. With my average turnaround of seven hours, there’s still time – guys, we’ve got this.”
Read more: Why MasterChef should be canceled after the BBC controversy
Read more: Gregg Wallace sheds light on the TV debacle
Wallace, 61, is charging £40 a pop on fan video platform Cameo (Image: TikTok)
But not everyone was impressed. One follower questioned the move, writing: “Do you not think that’s weird after what’s been said about you in recent times?”
Wallace hit back bluntly, replying: “None of it is true.” Another suggested he was opening himself up to ridicule. The former greengrocer shrugged it off, responding: “Oh that’s okay. It’s working.”
However, not all reactions have been favorable. One follower voiced skepticism, commenting, “Isn’t it strange to do this considering the recent allegations against you?”
Complaints spanned nearly two decades and included allegations from celebrity contestants.
He had previously sparked outrage by dismissing critics as “a handful of middle-class women of a certain age” — comments that only intensified the backlash.
A subsequent report upheld 45 of the 83 allegations made against Wallace between 2005 and 2024, including one claim of “unwelcome physical contact”.
The investigation, conducted by a production company on behalf of MasterChef and Eat Well For Less, also found two other individuals were facing fresh probes.
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In response, the BBC confirmed it would “never work” with Wallace again, stating that a return to MasterChef would be “untenable” amid doubts he could “change his behaviour”.
The corporation said it takes the findings “very seriously” and is prioritising further allegations upheld against other individuals. A final decision on whether the most recent series of MasterChef will air has yet to be made, leaving the future of the show hanging in the balance.
Last year, a BBC News investigation revealed allegations from 13 people who worked with Wallace across a range of programmes, including former Newsnight host Kirsty Wark.
A total of 45 out of the 83 allegations made against the presenter during his time on MasterChef were substantiated, including one allegation of “unwelcome physical contact”.
The report, conducted by a production company on behalf of MasterChef and Eat Well For Less, also found two other people had allegations made against them.