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In a bid to galvanize Americans towards healthier lifestyles, Health and Human Services Secretary Robert F. Kennedy Jr. has taken a creative approach by sharing a video of himself embracing a rigorous workout routine. The video, released on social media, features the 72-year-old Kennedy engaging in a variety of exercises, notably taking a cold plunge and a swim, all while donning his trademark workout jeans.
Accompanying Kennedy in this energetic display is none other than Kid Rock, who appears shirtless in the 90-second montage. The duo aims to motivate the public with a straightforward message: stay active and consume real, nutritious foods. Kennedy punctuated this message in his social media post, writing, “I’ve teamed up with Kid Rock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD.”
A standout moment in the clip captures Kennedy immersing himself in an ice-filled bath, submerging his head under the icy water—all while clad in his blue denim. This unconventional choice of attire has become a signature element of Kennedy’s workout style, adding an element of intrigue to the video.
The video has certainly captured public interest, amassing over 8 million views shortly after its release. The “Make America Healthy Again” initiative, as conveyed through the footage, has sparked a wave of support, resonating with those who appreciate its message of health and wellness.
The footage, which quickly racked up more than 8 million views, sparked a flurry of support for its overall “Make America Healthy Again” messaging.
But some social media users were left scratching their heads.
“RFK seems to be a Never Nude!” one person quipped alongside a meme of “Arrested Development” character Tobias Fünke, referring to his fictional psychological condition in which he can never be completely naked and wears denim cutoffs under his clothes.
“Has anyone seen the Secretary of HHS? Oh sure, he’s in kid rock’s indoor pool chugging whole milk in his jeans creating content for social media,” another said.
“Does anyone find it strange that he wore jeans into the bath?” one X user asked.
Meanwhile, several others quipped, “Ice plunge with jeans is madness” and “This jeans in the gym/tub/pool/sauna/everywhere thing is getting to be a bit much.”
Kennedy, a known outdoor enthusiast, has raised eyebrows in the past for opting to wear jeans while working out — regardless of the exercise or temperatures.