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A San Diego pet groomer is offering a unique service that has tails wagging for more than one reason.
Logan Rago, the owner of two grooming salons, is providing a service that humorously mimics a Brazilian Butt Lift (BBL) for dogs, cleverly enhancing the appearance of their hindquarters.
In the human world, a BBL is a cosmetic surgery that increases the size and shape of the buttocks through fat transfer. While it’s famed for its dramatic results, it’s also known as a risky procedure, with potential side effects including infection and, in rare cases, even death.
Fortunately, these concerns don’t apply to Rago’s canine clients.
Rago, who began his grooming career at the age of 14, shared insights into this playful grooming technique with the California Post, captivating pet owners with his creative approach to dog styling.
The internet groomer, who has millions of followers across YouTube, TikTok, and Instagram, says he’s done about 50 doggy “BBLs”. His videos have divided the internet, with one attracting 650,000 likes, with some observers left aghast, or even blushing.
“This is weird,” one commenter wrote, with more than 34,000 agreeing.
“I wanna see em walking,” another person wrote.
“I never thought I’d be watching dogs get BBL’s but here I am and I’m enjoying it,” a third person wrote.
Rago admits the cut is a bit “controversial” but he believes it makes the dogs ”happy.”
“We give the dogs a cute haircut, they walk on the street, they get so much love and attention because they look amazing. And so I think, you know, as long as the dog is happy and comfortable, then these people’s comments don’t matter.”
He said the idea behind the unique sculpting technique came when he noticed how his own black poodle, Raikou, would “wave” his butt.
He said he perfected the canine “BBL” with trial-and-error on his own dog before cutting a fluffy-tushed Pomeranian.
“I thought, oh, it would be funny to give him a BBL as well, so I decided to carve some hair. It just looked so ridiculous – and everybody, you know, went crazy for it,” he said.
“When [the video] first went viral, it was pretty much every day I had a client asking for one,” he said.
Rago, who said many clients travel from Los Angeles for their dog’s weekly groom, believes the doggy BBL crazy grew from Southern California’s acceptance of plastic surgery.
“Even in the video I called my dog black Kim Kardashian,” Rago joked.
“I definitely think there are the clients that come to me those who really treat their pets as their babies,” he said.
“They’re the type of people that put their dogs in the dog carriages.”
Basically, “San Diego dog moms,” he acknowledged, and some Los Angeles clients. Some ask for the “BBL,” or just simply say that they want their dog to have “butt cheeks” like they’ve seen on the internet.
So how much does it cost to give you pooch a BBL? Prices start at $225 for small dogs, before climbing by $15 to $20 depending on their size.
And it’s not even the weirdest cut Rago makes.
He said he’s had customers requesting grooms that make their dogs look giraffes or pandas, and one recent customer even asked for a Valentine’s Day-inspired cut.
Rago has also colored dogs pink or rainbow, made them into Christmas elves.