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The rise of viral food trends, like the Biscoff cheesecake phenomenon, has led to a noticeable scarcity of yogurt on supermarket shelves.
“Our yogurt sales have skyrocketed,” a spokesperson commented, highlighting the impact of these trends.
While some trends are driven by flavor, others, like the Clinkers craze, are more about playful challenges. This particular trend caused a significant shortage of the chocolate treat.
Participants engaged in a social media challenge where they would commit to an action if they correctly guessed the color of the Pascall Clinker they were about to eat.
“Back in September, we observed a remarkable surge in Clinkers’ popularity, with sales doubling compared to the previous year,” said Weldon, reflecting on the trend’s impact.
Supermarkets and brands are looking to capitalise on the popularity of the products.
Purpose-built supermarket test kitchens are chasing and evolving social media trends.
“They’re working in our innovation kitchens, they’re looking at trends in restaurants and around the world.”
“Off the back of trends, we’ll develop products to match those trends,” Weldon said.
“Shaker Salads has just launched a viral trend at the back of that classic cucumber salad in the Big Shaker Tubs.”
The big supermarkets are already predicting the next big thing.
”The next big thing: fibre,” Loader said.
“Dumpling lasagna, that one has taken off in the last couple of weeks.”
“They’re calling it ‘swavoury’: sweet and savoury,” Weldon said.
“Who knows that could be the next one.”
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