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The festival organizers have attributed the cancellation to their Australian collaborator, Primuse Entertainment. In response, Primuse has defended its actions, asserting that they have managed the situation appropriately throughout the process.
Rolling Loud broke the news of the cancellation through a social media update this afternoon.
“We are extremely disappointed that Rolling Loud Australia 2026 in both Sydney and Melbourne will not be proceeding,” the festival announced.
They explained, “Unfortunately, our Australian partner, Primuse Entertainment, was unable to meet crucial deadlines and fulfill related commitments.”
The statement continued, “These persistent delays have left us without the necessary assurances needed to finalize the event.”
“We will not compromise the safety or experience of our fans, artists, and vendors.
Rolling Loud has said it will be issuing refunds to all ticket purchasers.
Primuse said in a statement tonight it was “extremely disappointed by the cancellation”
“Primuse Entertainment does not accept certain aspects of the characterisation set out in Rolling Loud’s statement. While there are differing views regarding the circumstances that led to this outcome, we stand firmly by the manner in which we have conducted ourselves throughout this process,” a spokesperson said.
“Primuse acted in good faith throughout and made reasonable efforts to deliver a successful event for fans, artists and partners, with the intention of ensuring the festival could proceed as planned. Our immediate focus is on supporting ticket holders and working closely with the relevant parties to ensure refunds are processed as efficiently as possible.
“We remain committed to the Australian live entertainment market and to delivering high-quality experiences for audiences in the future.
“Given the circumstances, we will not be making any further public comment at this time.”
The festival was set to take place on March 7 at Sydney’s Centennial Park and March 8 at Melbourne’s Flemington Racecourse.
The last time the festival came to Australia was in 2019.
The two headliners, hip-hop artists Gunna and Ken Carson, were announced as exclusive artists at the festival, with no other Australian shows except for their appearance at the festival next weekend.
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