HomeAUIconic Australian Brand Faces Major Ownership Shift: What This Means for the...

Iconic Australian Brand Faces Major Ownership Shift: What This Means for the Future

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The company behind one of Australia’s most iconic products looks set to be put up for sale as its American owner focuses on operations closer to home.

Griffon Corporation, a prominent US conglomerate, recently announced it is embarking on a “comprehensive review of strategic alternatives” for its subsidiary, AMES Australia. This division, known for housing the well-recognized clothesline brand Hills, is under consideration for potential sale.

On February 5, Griffon’s CEO, Ronald J. Kramer, addressed investors, highlighting the growth trajectory of AMES Australia, which has evolved from a modest business acquired in 2010 into a market leader across Australia and New Zealand. “We aim to discover opportunities that will empower our exceptional team in Australia to elevate the business further while simultaneously enhancing shareholder value,” Kramer stated.

A hills hoist clothesline in a back yard.
The company behind Hills Hoist clotheslines looks set to be sold by its American owner. (Peter Rae)

This strategic evaluation underscores Griffon’s broader initiative to streamline its operations, with a focus on transitioning into a specialized building products company. Through this refocusing, Griffon seeks to ensure sustained growth and profitability in its core business areas.

“We will identify opportunities for our exceptional team in Australia to take the business to the next level while creating value for our shareholders.”

He added the move was part of a “fundamental refocusing of our businesses into a pure-play building products company”.

Gerald Wright, Regional Director of the New South Wales Branch of Hills with a Backyard of Hills Hoists. February 13, 1989.
Hills Hoists have been dotting Australian back yards for decades. (Steven Siewert/Fairfax Media)

The company is also putting AMES’s United Kingdom operations through a similar process, and said the brands will be reported as discontinued operations from now on.

AMES Australia is expected to generate $US40 million ($56 million) in pre-tax earnings this financial year, according to Griffon.

The company has a host of garden brands under its umbrella, including Pope hoses and fittings, Trojan tools, and Hills.

A hills hoist in the back yard of a Brisbane house.
The clotheslines became a cultural icon for suburban Australia. (Robert Rough AFR)

The latter is the maker of the iconic Hills Hoist clothesline, which were a mainstay of suburban homes for decades and are still seen in back yards to this day.

Many of AMES’s products are sold at hardware giants Bunnings and Mitre 10.

Griffon said it is being advised by Goldman Sachs on the strategic overhaul.

nine.com.au has contacted AMES and Goldman Sachs for comment about what the implications will be for Australian customers.

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