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North West is gearing up to debut her own music.
The 12-year-old took to Instagram on March 19 to share a brief video, captioned simply with the words, “Ep soon.”
In the video, North showcases a striking look with vivid blue hair and noticeable piercings, as she relaxes with friends. The clip seems to offer a sneak peek related to her upcoming music project.
North initially announced she was creating an album entitled Elementary School Dropout during a listening event for VULTURES 2.
A few months later, on September 2, her brother, Saint West, inadvertently unveiled what looked like the album’s tentative track list during a Call of Duty live stream. The list included “TALKING” and “BOMB,” tracks that had already been shared, indicating the album was still in development.
Kim Kardashian later confirmed in an interview with Complex that the album was still underway.
“She loves producing music and wanted to share it with the world and isn’t afraid if people will like it,” the SKIMS founder told the publication.
“She’s like her dad in that if she likes it, that’s enough for her, and she doesn’t really care about outside opinions,” Kardashian continued. “I’m proud of her for that, for releasing music, having fun with it, and doing it her own way.”
In February 2026, North West signed with Gamma, the independent company founded by Larry Jackson. The partnership places her alongside artists including Mariah Carey, Usher, Sexyy Red, Snoop Dogg and Ye.
Earlier this month, North released “Piercing on My Hand” and performed the song live during Ye’s show in Mexico City. She also joined him for “Only One,” along with ¥$ tracks “Talking” and “Bomb.”
Outside of music, she has also been expanding into fashion. She recently released an exclusive NOR11 hat priced at $175.
Kim Kardashian filed trademark applications tied to the name “NOR11” earlier this year, covering clothing, accessories and beauty products. The filings were submitted through KimYe’s Kid Inc., a California company established in August 2023 with Kardashian listed as the sole officer.
The name “NOR11” is believed to combine the first three letters of North’s name with the age she was when she began developing the concept.