Beyoncé’s devoted fanbase is buzzing — but not entirely in approval — over the superstar’s newest piece of luxury merchandise.
The Grammy-winning artist, who reportedly entered billionaire territory last year, has released a limited-edition Bey Keeper Collector’s Box priced at $948.01. Only 500 of the collector’s items are being made available.
The unusually specific price tag appears to carry personal meaning: it references Beyoncé’s birthday, Sept. 4, 1981.
According to the product listing, the 18-by-14-inch pine wood crate is “lined with deep green velvet” and created to “house and display your Beyoncé vinyl collection.” The design is described as taking inspiration from “the beauty of traditional beekeeper crates,” complete with “custom engraved details” and “a faux gator-skin leather carrying strap with gold hardware.”
Still, buyers should take note: the website makes clear that “vinyls [are] not included” with the nearly $1,000 box.
With shipping coming in at an estimated $60.50, and taxes approximately $103.38, the estimated total cost would set a fan back $1,111.89. That being said, we can’t imagine many Beyhive members will get in formation for this one! (Unless you’re @AccessAnthony.)
On social media, many users are already having a heyday over the “absurd” price of the product, which dropped on Friday, Beyoncé’s 45th birthday, as part of the 20th anniversary celebration of her second album, “B’Day.”
“A band and I can’t even get real gator on the strap?” one tweeted, with another comparing it to a “coffin for a hamster” or the songwriter “clearing out her storage units.”
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A third wrote via Instagram, “This would’ve made sense if vinyls were included but almost 1k for just the box by itself…? girl no.”
Beyoncé released 13 records as part of Destiny’s Child, including five studio albums, five compilation albums, two remix albums and one extended play.
Additionally, she launched 26 more — eight studio albums, five live albums, five compilation albums, one soundtrack album, two karaoke albums and five EPs — after leaving the group to go solo.
Many referred to the listing as “insane robbery,” while one fan quipped, “Insane because do you know how CHEAP pine wood is? You can easily make this for maybe $30 🙄.”
Some, however, speculated that the box could include “Easter eggs,” sharing “theories” that there is actually “stuff in there” as a “surprise.”
Others defended the item — and their decision to purchase it.
“Idk bout y’all, but i’ma do WHAT I WANT!” one wrote alongside a screenshot of their shopping cart.
One social media user who “love[s] B” urged fans to not “be stupid” and “buy that damn box,” saying, “If y’all idiots pay $948.01 for an empty box … that has a bee on it, y’all are psychos. Do you understand me?”
Beyoncé’s rep did not immediately respond to Page Six’s request for comment.