Rachael “Raygun” Gunn’s latest business move has prompted a wave of online backlash, with social media commenters questioning the demand for her A$120 branded hoodies.
The Australian Olympic breakdancer unveiled her Raygun Threads apparel and accessories label on Wednesday, shortly after a Netflix documentary revisited her journey at the Paris 2024 Olympics.
But the fashion launch has also revived jokes aimed at Gunn, whose Paris Olympics breaking routine became the subject of widespread criticism and online discussion.
“Man, she’s gonna [sic] sell ten of these!” one Facebook user wrote.
Another commenter added: “Not sure the daggy auntie look is that popular.”
Among the items in the Raygun Threads collection is a black hoodie featuring Raygun branding on the chest and sleeves, retailing for A$120.
Rachael “Raygun” Gunn’s new fashion range has faced online criticism, with some users doubting whether shoppers will pay A$120 for one of her hoodies.
Gunn appears as the model for the range in promotional photos and a video posted to the Raygun Threads Instagram page.
The range also features black and pale-green adult T-shirts priced at A$60, along with children’s shirts for A$50. Customers can also purchase A$15 keyrings and stubby coolers.
Gunn modelled the new merchandise herself in campaign imagery and a promotional clip shared through the brand’s Instagram account.
The label describes its products as ‘tees, hoodies, and more made for car karaoke, living room dance floors, and hugging loved ones’.
Some commenters suggested the clothing could find an audience among shoppers looking for a novelty present.
‘Either epic fail, or people buy it as a novelty gift for someone and it goes off,’ one wrote.
Others tagged friends and suggested the merchandise could solve their next birthday gift dilemma.
However, several Facebook comments focused on Gunn’s kangaroo-inspired move at the 2024 Olympics.
‘I’m waiting for her to add paw and tail warmers to the range. She could call it the Skippy collection,’ one commenter wrote.
Some commenters suggested the clothing could find an audience among shoppers looking for a novelty present
Gunn’s famous kangaroo move became a target for jokes as social media users reacted to her fashion venture
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The clothing launch follows a Netflix documentary exploring Gunn’s Olympic experience and the personal toll of the backlash
Another added: ‘I hear if you put the hoody on it makes you do the kangaroo’.
The launch came as Gunn returned to the spotlight following the release of Netflix’s documentary titled Untold Raygun: Breaking Badly.
One commenter highlighted the timing and said: ‘To give it to her, she’s a smart woman.’
‘1. Embarrass yourself in front of the world 2. Stream a Netflix documentary internationally 3. Immediately release your clothing brand and make casssshhhhhh,’ it read.
The Daily Mail has approached Gunn for comment.
The criticism of Gunn’s clothing line follows her account of the emotional toll of becoming the subject of worldwide ridicule after the Paris Olympics.
In the documentary, she describes struggling with the backlash and false claims about how she qualified for the Olympics.
‘There was nothing that I could do that could please people. So I started doing these video diaries – I just made them for myself,’ Gunn said.
Gunn’s husband and coach, Samuel Free (pictured), addressed false claims that he had influenced her Olympic selection
She also described how dramatically her life changed after the Games.
‘I felt like my whole life was just crumbling before me in a way that I could never have anticipated, and I was just trying to get through the day.’
Her husband and coach, Samuel Free, addressed false claims that he had influenced her Olympic selection.
‘I wasn’t a judge. I was never on any selection committee,’ he said.
Despite the fallout, Gunn said she did not regret taking the opportunity to compete in Paris.
‘I don’t like to have regrets and I think that I knew deep down if I walked away, I would have regretted it more and that would have haunted me, rather than going through whatever happened,’ she said.