Sydney Sweeney is making her romance a stylish part of her latest lingerie campaign.
The 29-year-old actress posed in a tan lace bra for a new “Send Nudes” promotion for her Syrn lingerie label on Wednesday, September 23. Along with the revealing look, Sweeney wore a silver necklace bearing the initials “SB,” an apparent nod to her boyfriend, Scooter Braun. The bra featured delicate lace detailing and a small bow at the center.
Sweeney completed the look with polished makeup, including defined brows, soft pink shadow, winged liner, mascara, rosy blush and pink-lined lips. Her blonde hair was swept into a side part and styled in loose, beach-inspired waves.
The Instagram carousel also included a mirror selfie taken with a digital camera in a bathroom. In another image, Sweeney relaxed on a bed while photographing herself with her laptop.
Sydney Sweeney’s date-night loungewear also drew attention earlier this year. The Euphoria actress, 28, modeled a burgundy set while promoting Syrn on Instagram Friday, June 19. In the video, she slowly tilted the camera downward to showcase the outfit before playfully blowing a kiss to the […]
“Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe,” Syrn’s official account wrote in the caption. Fans quickly filled the comments with praise, calling Sweeney “a real Goddess,” “flawless” and “a perfect model.”
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Sweeney and Braun, 45, reportedly first met in Venice, Italy, while attending Jeff Bezos and Lauren Sánchez’s wedding in June 2025. By April, their relationship had grown more serious, with a source telling Us that the pair were “blending their lives.”
“They are the real deal, and their relationship has become very serious,” the insider said. Although some people around them initially expected the romance to be a short-lived fling, the source added that the couple are committed to one another.
According to the source, Sweeney values Braun’s support of her career and enjoys hearing his thoughts on her various projects.
Earlier this month, Braun marked Sweeney’s 29th birthday with a heartfelt tribute. “Happy birthday to the woman who is the exception to every rule,” he wrote. “The person who surprised me and showed me how life with true partnership can be lived.”
He continued, “You make me smile harder, laugh louder, adventure more, and dream bigger. You’ve made the ordinary feel exciting and the future feel like something I can’t wait to get to.”