One of Australia’s most popular and polished FIFO trade influencers has been exposed as an entirely AI-generated creation.
The Bindie Raye Instagram profile, @bindiidotraye, has attracted more than 80,000 followers who believed they were following the life of a 20-year-old Perth-based worker.
The account presents provocative images from remote mine sites and offers a glimpse into Raye’s supposed FIFO lifestyle, including her working “swings” — the industry term for periods spent on and off the job.
Its posts show the fictional influencer in work gear, on tropical beaches, supporting the West Coast Eagles AFL team and spending time with friends.
Followers are also directed to a Fanvue page similar to OnlyFans, where explicit videos reportedly cost as much as $115, while a continuing subscription is priced at $9.24 a month.
The account’s AI origins are disclosed only in the fine print of the Fanvue profile, where a brief note reveals that the glamorous FIFO worker does not exist.
Rob Haywood, Fanvue’s head of trust and safety, confirmed that Bindi Raye was created using artificial intelligence. He said, however, that accounts featuring “fully AI” personas are still operated by real people.
Viewers had pointed to several warning signs, including repeated spelling errors, warped backgrounds and facial details that changed between videos.
Priyanka Singh, a cyber-security lecturer at the University of Queensland, told the ABC that almost every element of the Raye profile appeared to have been generated by AI.
Experts have described Bindi Raye’s glamorous FIFO persona as “100 per cent AI-generated”
Images appear to show the supposed influencer enjoying her time off in tropical locations
The only reference to AI-generated material appears in the description of Raye’s Fanvue profile
“The lip sync doesn’t really match what she is saying. You can clearly see inconsistencies between frames, as well as problems with the shadows,” Singh said.
She said many people still assume AI-generated videos will be obviously fake because they are poorly rendered or low in quality.
“Seeing used to be believing,” she added.
Meta, the company behind Instagram and Facebook, said it was taking steps to remove the Raye profiles, arguing that they breached its policies.
“AI-generated content itself does not violate our rules. However, deceiving users about who operates an account does, and people must disclose when they share realistic AI-generated material,” a Meta spokesperson said.
Despite that statement, the Bindi Raye profiles remained accessible online on Friday evening.
The discovery adds to a growing number of cases in which influencers are using artificial intelligence to attract attention, build audiences and increase engagement.
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In July, 31-year-old influencer Lily Jay Hinson — labelled “Belle Gibson 2.0” — was accused of using AI-generated videos in humanitarian-themed posts after an investigation by ABC News Verify.
Another AI image of Raye, supposedly after hiking Bluff Knoll
Content posted to the Raye account included photos supposedly taken on worksites
Instagram and Facebook’s parent company Meta said it was working to remove the Raye accounts because they violated company policies
The probe into her online posts revealed several photos and videos promoting her charity work in developing countries had been created and enhanced by AI.
While Hinson fiercely denied the claims, the Instagram account for the Lily Jay Foundation put out a statement admitting it had used AI in its video material.
‘During the creation of a very limited number of social media marketing materials, members of our marketing team incorporated a small number of AI-generated introductory clips featuring Lily Jay,’ the statement read.
‘These brief introductory sequences, typically lasting only a few seconds, were used solely as opening hooks before transitioning to genuine footage of our humanitarian work.
‘They represented only a tiny fraction of the hundreds of clips shared across our platforms and were never used to depict, replace, or fabricate humanitarian activities or aid delivered on the ground.’
The ABC investigation centred around a video Hinson shared in February, in which she claimed she opened an orphanage for children in Uganda.
In the clip, kids are seen wearing white T-shirts printed with a Ugandan flag and a Lily Jay Foundation logo as they cheered and waved lollipops in the air.
‘We washed them, gave them new clothes, everything a child needs to grow up in a positive environment,’ she says in the footage.
Lily Jay Hinson – dubbed ‘Belle Gibson 2.0’ – was found to have used AI generated content in her charity videos
Hinson fiercely denied the claims. She is a recent convert to Islam and has been working in the Muslim influencer space
However, ABC went on to claim Hinson’s appearance in the video was AI-generated, as well as the clip of the children holding lollipops.
The banner positioned behind Hinson, which again showed her foundation’s logo, also appeared to suddenly disappear at different points in the video.
Another angle showed the back of one of the white shirts she handed out, which seemed to misspell the name of her foundation.
The video has since been deleted from Hinson’s page.
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