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Hello Kitty stands out as one of the world’s most charming and identifiable characters. Meanwhile, the Neon Genesis Evangelion series holds its own iconic status for entirely different reasons. Yet, a unique collaboration between these two brands is about to create a “Second Impact” that fans won’t want to miss.
The apparel and collectibles brand Lowrys Farm is unveiling a new collection that creatively fuses Evangelion with Hello Kitty. This series reimagines the beloved Sanrio feline as various characters from the famed anime, resulting in a delightfully odd assortment of products, including everything from keychains to clothing. Set to be available soon across multiple outlets, this charming blend is truly a “cute angel’s thesis.”
The Hello Kitty x Evangelion collection from Lowrys Farm merges the sweet and family-friendly with a mecha anime renowned for its genre-defying narrative and the darker, introspective anime wave of the 1990s. Although the collaboration might seem unconventional, the new apparel line creatively reinvents the anime’s characters by incorporating the iconic Sanrio mascot.
New Hello Kitty Collab Turns the Sanrio Cat Into Evangelion’s Rei & Asuka
Lowrys Farm’s new Hello Kitty x Evangelion items unite a benign, family-friendly character with a mecha anime known for deconstructing its genre and ushering in a wave of dark, introspective anime in the 1990s. While it’s definitely a strange crossover, the apparel is making the most of it with redesigns of the anime’s cast featuring the Sanrio mascot herself.
Hello Kitty is portrayed in the likeness of both Rei Ayanami and fellow EVA Unit pilot Asuka Langley Soryu, with “Rei” shown in her school uniform while “Asuka” is shown wearing her classic red plugsuit as if she’s about to go off into battle. The other two designs take a much different approach, with Hello Kitty portrayed as both the antagonistic Angel known as Sachiel (the first Angel seen in the anime) and the iconic EVA Unit-01 mecha. If these designs weren’t cute enough, fans can get them on a plethora of items.
Sold for 7,700 yen (or around US$53), the Evangelion x Hello Kitty Sweat Pullover is a warm way to wear these cute character redesigns. There are also kids’ variants (sizes 110 cm, 130 cm and 150 cm) of these same shirts, with these costing 4,400 JPY/approximately US$30. The Evangelion x Hello Kitty Toy Keychains (3,990 JPY/~US$27) are plushie versions of the designs, making what was already adorable into something even more huggable. Finally, the Evangelion x Hello Kitty Mirror Mobile Grips take the images of Hello Kitty Asuka and Hello Kitty Rei (with both versions seen in the character’s iconic finger-to-mouth pose) and turns them into phone grips that even have built-in mirrors.
Set to launch in the first week of February, the collectibles will also be available physically starting that same week. The collaboration comes about a year after major anniversary milestones for both Hello Kitty and Neon Genesis Evangelion, with the latter franchise still releasing numerous collectibles and merchandise decades after the end of the original anime series.
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Megumi Ogata
Shinji Ikari
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Megumi Hayashibara
Rei Ayanami