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In the competitive arena of Australian shopping, a new champion has emerged.
Wesfarmers, a Perth-based conglomerate with an impressive market value of $85 billion, has seen its retail giant seize the top position, outpacing Big W in the process.
Previously, Big W, which belongs to the Woolworths Group valued at $43 billion, held the title.
According to Power Retail, the leading Australian retailers are ranked as follows:
- Kmart
- Myer
- Bunnings Warehouse
- Officeworks
- Chemist Warehouse
- Big W
- JB Hi-Fi
- The Iconic
- Dan Murphy’s
- Adore Beauty
- BCF
- Rebel
- The Good Guys
- David Jones
- Petbarn
- Appliances Online
- Target
- Bonds
- Ikea
Power Retail, a respected industry resource offering news, data, and insights, based its rankings on four key criteria: acquisition, conversion, fulfillment, and retention.
Power Retail head of data David Fear said Kmart ticked all the boxes to reclaim top spot.
“We score retailers across five pillars, with the highest weighting on how well they integrate their online and in-store operations,” he said.
“Kmart led the Index because they delivered where it matters most — and where most retailers still have gaps.
“Less than half show real-time store stock online. Only around 30 per cent have a dedicated app or wish list functionality. Kmart has all of them, backed by a strong returns policy and a cross-channel loyalty program.
“In a market where shoppers are rapidly changing their habits, that kind of completeness across the entire customer journey is what separates the leaders.”
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