As Black Friday and Boxing Day loom on the calendar, bringing with them significant sales opportunities, a report from the National Anti-Scam Centre’s Scamwatch highlights a concerning trend: nearly 160,000 scam reports were filed between January and September this year.

Among the various scams, those originating online are the most prevalent. These scams often initiate through social media interactions, deceptive advertisements, or fraudulent websites, leading to a staggering $122 million in losses.

As Black Friday emerges as the preeminent sales event of the year, specialists are advising consumers to stay vigilant against potential shopping scams while hunting for deals.

“Scammers thrive during Black Friday sales because they know shoppers are eager for discounts,” remarked Catriona Lowe, Deputy Chair of the Australian Competition & Consumer Commission (ACCC). “They exploit the urgency and pressure that accompany this hectic shopping season.”

To date, nearly 20,000 shopping scams have been recorded this year, with expectations that this number will climb as the year draws to a close.

They accounted for $8.6 million in lost income for Aussies, a rise of 19 per cent compared to 2024.

Scammers are increasingly gaining access to people’s social media accounts, and then send targeted messages to their friends and followers, who have no idea they are speaking to a scammer.

“You should be aware that online friend accounts can be compromised, so avoid clicking on any links and always do your own checks before paying money,” Lowe said.

The data from Scamwatch also found vulnerable communities are being targeted in increasing numbers.

There have been a 12 per cent rise of people with a disability being scammed, and a 35 per cent rise for those who speak English as a second language.

Lowe encouraged people to talk to their loved ones about the issue of scams, saying starting a difficult conversation can help combat a debilitating problem.

“Starting an honest conversation about scams can take away the fear and embarrassment that often stop people from speaking up,” Lowe said.

“Listening with compassion and without judgement helps them feel supported and understood.”