Australian Government Launches $20M Fuel Campaign to Encourage Reduced Driving Amid Rising Costs

Motorists are being encouraged to reduce their car usage, drive with greater fuel efficiency by avoiding abrupt acceleration, minimize the load they carry, and opt for walking or public transportation whenever possible.

These guidelines and suggestions will be promoted through television, the internet, and strategically chosen outdoor locations, such as billboards and bus shelters.

The initiative is expected to require an investment of approximately $20 million from taxpayers.

The official launch of this campaign is set for tomorrow, following a national cabinet meeting held two weeks ago by the government to address the ongoing fuel crisis.

Infrastructure Minister Catherine King emphasized that these recommendations aim to ensure that crucial workers remain mobile across Australia.

“The global fuel shortage is affecting us all, and every little bit helps. From running errands in fewer trips to only filling up with the fuel you need, this will help us keep essential services moving,” King said.

“The rollout of this campaign and National Fuel Security Plan ensures that we can get the public the information they need, and keep them updated if and when the situation may change.”

Australia is now in the second stage of the government’s “keep Australia moving” plan, devised during national cabinet talks.

Energy Minister Chris Bowen yesterday said Australia’s fuel reserves were in a reasonably healthy position, with diesel stocks up and petrol and jet fuel stocks slightly reduced.

“That’s up two days for diesel, down a day for petrol and down two days for jet fuel,” Bowen said.

He said Australia has 38 days’ worth of petrol, 31 days’ worth of diesel, and 28 days’ worth of jet fuel in reserve.

Tomorrow’s campaign launch also follows Prime Minister Anthony Albanese’s visit to Singapore, where he struck a deal with his counterpart Lawrence Wong to keep fuel flowing into Australia.

Singapore promised to do everything in its power to keep supplying Australia with 55 per cent of its petrol.

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