Australian women are flocking to Bunnings to snap up a $31 personal carry-it-with-you alarm. 

The Swann Graphite Gen 2 ActiveResponse Personal Alarm – which can both trigger a loud siren by pulling a cord, or discreetly text an emergency contact – is now trending thanks to New Zealand TikToker Jen Lourdes. 

Jen said she picked up the device after seeing other women recommend it as a simple but effective way to feel a little safer.

‘There was a lady on TikTok that recommended getting the personal alarm,’ Jen said. 

‘This is really great if you’re going runs or you’re solo travelling, or if you work night shifts.’

The small, sleek, pocket-size device doesn’t look like much, but packs a serious punch when it comes to making enough noise to (hopefully) ward off danger.

‘What you do is you pull it, and it makes a really loud noise,’ Jen explained.

Alternatively, you can push a button and it texts a friend or family member.

Compact enough to clip onto a keychain or lanyard, the alarm is easy to carry during a jog, stash in a handbag or keep close while walking to the car after a night shift.

‘I’m slowly started to get into running so I thought it would be perfect to take with me when I go on a run,’ Jen added.

‘I also do a lot of solo travelling for work, I feel like it’s just a bit of extra security.’

While it’s comforting to know gadgets like this exist, the surge in popularity sadly reflects a growing reality: women in 2025 are still forced to think about personal safety every time they step outside alone.

‘The fact that we live in a world where we need this to feel safe,’ one follower commented.

‘These should be handed out for free at police stations tbh. Genius!’ added another.

While the Swann ActiveResponse offers a quick, affordable way to feel more empowered, the hope remains that one day, women won’t have to plan their day around personal protection.

For now though, many are praising Jen and others like her for spreading the word about such a useful gadget.

‘Omg this is such a good idea!! Need this asap.’