A new ad campaign is set to roll out to sell Australia’s world-leading social media ban to both the parents and kids it will impact.

Set to take effect on December 10, the federal government will begin an outreach initiative this Sunday designed to raise awareness about the new restrictions for individuals under 16 years old.

The initiative will also serve to educate both parents and children on the mechanics and implications of the ban.

This comprehensive campaign will be featured across various platforms, including television, radio, and social media, alongside billboards strategically placed near schools.

“Until the 10th of December, it is legal for kids to be on social media, and if that’s where they are, that’s where we need to talk to them about what this means and why we’re doing it,” Communications Minister Anika Wells said.

This week, Wells met with YouTube, Snapchat, TikTok and Meta to ensure that regulations will be in place for these bans.

But the platforms included in the ban are still not yet final.

“This is definitely not set and forget laws, obviously, this is a fast-evolving space, and we will keep attuned to minimising online harm,” she said.