For years, hearing aids and high-end audio gear existed in separate worlds. But with the rise of AI and an increasing focus on accessibility, that divide is starting to blur. 

Consumer headphones and sound systems are now incorporating technology to assist those with hearing challenges, a move that — according to the experts — could democratise access to hearing services.

A prime example is Sonos, which recently released its AI-powered Speech Enhancement feature for its popular Arc sound bar.

Using AI, the sound bar isolates dialogue in real-time, boosting it and improving the quality of the overall sound mix.

If you’re someone who struggles to watch a TV show without subtitles on — it’s a game-changer.

Users can set four different levels of speech enhancement, from subtle to a “Max” mode specifically designed to give clarity for those with hearing loss. 

Could this be the beginning of the end of traditional hearing aids? Apple’s AirPods can now conduct hearing tests and act as hearing aids. Swinburne University’s Dr. Belinda Barnet says it’s all very exciting tech.

“There’s the possibility of being able to easily deliver audiology/hearing services to people who wouldn’t usually have access, for example rural areas,” she told 9news.com.au.

However, Dr. Barnet also stressed the limitations. 

“AirPods aren’t moulded or tailored to your own ear canal though, and I haven’t seen independent trials testing against standard hearing aids, so if you’ve got a mild or greater loss then see a qualified audiologist if you can,” she said. 

While the tech is a promising step, she advises it is still in its “infancy” and that proper trials are needed.

The significant price difference between a product like AirPods and traditional hearing aids is another factor. 

“I think it might make hearing services slightly more accessible. If the technology develops further and hopefully proper trials run,” she said. 

This indicates that while consumer products may not replace professional medical devices, they could make a vital service more accessible to a wider audience.

With rumours about Apple’s upcoming AirPods Pro 3rd generation, the trend toward assistive hearing seems set to continue. 

Dr. Barnet says this new wave of technology “might democratise hearing technology.” 

Apple is set to unveil their latest lineup on September 9, and we could see the next generation of AirPods unveiled, building on their existing hearing-related features.