The AEC decided the image was misleading and shouldn’t be displayed during an election campaign. Advance Australia disagreed with the findings, but agreed not to display the image.

Digitally altered flyers of Alex Dyson, authorised by Advance Australia, were placed in voter’s mailboxes throughout the candidate’s electorate of Wannon. Credit: Supplied

On March 31 the writs were issued for the 2025 Federal Election, officially kicking off election campaigning.

“Some were obviously pretty shocked who were able to see the fine print that it was Advance Australia. Other people, who maybe have bad eyesight or didn’t read the fine print, were also shocked for a different reason.

“A healthy amount of scepticism is always a good idea when assessing advertising, and that probably goes double for political advertising.”