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Antonoff has revealed a strategic overhaul of the company, transitioning to an AI-centric model while redirecting funds to develop new capabilities and roles.
In an extensive LinkedIn statement, she acknowledged the tough choices this shift necessitates, impacting valued team members, saying, “This shift requires difficult tradeoffs that impact good people.”
She continued, “Today, this meant parting ways with teammates who have significantly contributed to shaping Life360 into what it is today.”
Emphasizing the complexity of the decision, Antonoff clarified, “This wasn’t an easy decision, and it isn’t about reducing headcount. AI is not only accelerating current tasks but also redefining what can be achieved.”
However, Antonoff did not disclose the number of positions affected by these changes.
Antonoff said AI has already transformed her workforce and, without it, the company would fall behind in an unrecoverable way.
“We’re uncovering new needs and seeing that the roles and ratios that made sense for getting work done in the pre-AI world no longer hold as AI takes on more of the work,” she said.
“If we don’t make this shift now, we limit what Life360 can become and what we can deliver for the families who depend on us, as well as employees and shareholders.
“Waiting is not a risk we’re willing to take, even though the consequence of moving quickly hurts.”
Life360’s shares fell 3.3 per cent to $19.46 on the ASX today following the announcement. 
9news.com.au has contacted Life360 for comment. 
Life360 posted a record year in 2025, with full-year revenue growing 32 per cent year-over-year to $US489.5 million ($AUD692.5 million).
“For the first time in company history, we achieved annual net income, reflecting both the fundamental strength of our freemium model and the operating discipline we’ve built over the past several years,” Antonoff said in March.
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