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Just days before its premiere, Australian viewers seem to lack enthusiasm for the film’s debut.
In Sydney, the Hoyts Warringah Mall has yet to sell a single ticket for its sole showing this Friday. Meanwhile, only one ticket has been bought for the screening in Cronulla.
In Melbourne, three cinemas report zero reservations, with only two tickets purchased at a fourth location.
It’s common for moviegoers to wait until closer to the date to purchase tickets, so the film’s true reception will be clearer by Friday.
However, the absence of early ticket sales could suggest a waning interest.
The colossal sum is way beyond what movie studios usually pay for a documentary.Â
Cynics have suggested the bidding war between big Hollywood players for the film stemmed from a desire to curry favour with the administration.
In the US, the movie is opening in more than 1500 cinemas.
The Hollywood Reporter cites sources claiming Amazon has spent another $50 million on promoting the film.
But even the most generous projections of how the film will fare at the box office indicates Amazon is set to lose tens of millions of dollars on the project.
“MELANIA, the Movie is a MUST WATCH,” he said.
“Get your tickets today – Selling out, FAST!”
The minute-long trailer of the film shows Mrs Trump walking into various events and generally looking glamorous.
“Here we go again,” she said to the camera at the start of the trailer.
But the trailer does not reveal much about the First Lady herself, who, despite her many public appearances, lives a relatively private life.
The documentary was shot in the 20 days leading up to the second Trump inauguration.
A premiere for the movie is set for the recently renamed Trump-Kennedy Centre tomorrow.
He is now working on Rush Hour 4 at the behest of Donald Trump.
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