The 2025 Toyota AFL Grand Final will be held at the MCG on Saturday, 27 September at 2.30pm.
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Police have issued a grave warning to millions of AFL fans ahead of the grand final clash between Brisbane and Geelong this weekend.

Major sporting events can foster a healthy sense of rivalry but it can also be marred by violence in Australia.

Victoria Police said there was a nine per cent uptick in family violence during the 2024 AFL grand final long weekend and expects this year will be the same.
The 2025 Toyota AFL Grand Final will be held at the MCG on Saturday, 27 September at 2.30pm.
The 2025 Toyota AFL Grand Final will be held this Saturday. (AFL Photos via Getty Images)

There were 796 family violence incidents reported during the three-day weekend – an increase from 729 incidents in 2023.

The number of incidents on grand final day itself has remained consistent for the past five years.

Police said it will continue to take all reports of family or domestic violence seriously.

“Police see a rise in family violence reports during peak holiday periods, including long weekends when there are major sporting events,” Family Violence Command Acting Assistant Commissioner Sharon McKinnon said.

“When families get together to enjoy holidays perpetrators may use these periods of extended contact to increase their abusive behaviours.

“There is never an excuse for family violence and police will ensure that each crime is investigated and that all offenders are held to account.”

Victoria Police
There were 796 family violence incidents reported during the three-day weekend – an increase from 729 incidents in 2023. (Scott Barbour/Fairfax Media via Getty Images)

According to Our Watch, the consumption of alcohol and high-emotions make for a “volatile” mix during big sporting events.

The domestic violence prevention organisation is calling on the sporting community to address the increased risk of violence facing women during finals seasons.

It said on AFL grand final day, Victoria Police prepare for a 20 per cent spike in violence against women.

And on State of Origin nights, domestic assaults in NSW increase by 40 per cent, the organisation said.

“Everyone can think about what they can personally do to ensure violence against women is not tolerated,” said Our Watch chief executive Patty Kinnersly.

Our Watch CEO Patty Kinnersly
Our Watch chief executive Patty Kinnersly. (Breeana Dunbar)

“Whether it’s calling out disrespect when they see it, cheering on their team without resorting to aggression, or looking out for their mates, we can all make grand final day a safer celebration.”

Kinnersly said club culture needs to change across all sporting codes to ensure games can be safely enjoyed by everyone.

“That begins with promoting respect for women, adopting codes of conduct that have zero tolerance for violence and disrespect, and ensuring the responsible service of alcohol,” she said.

The Christmas, New Year and Easter periods see the biggest rise in family violence in Australia.

“Police will always continue to work through peak holiday periods to provide safety to the community,” McKinnon added.

Support is available from the National Sexual Assault, Domestic and Family Violence Counselling Service at 1800RESPECT (1800 737 732).
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