Popular Australian Activewear Brand Shuts Down After a Decade

Exotic Athletica, a renowned Australian brand, is set to close its doors for good this week after a decade-long run.

The activewear and athleisure company, which has its roots in Queensland, entered voluntary administration back in April.

At that time, administrators from SV Partners expressed hope in finding a buyer for the beloved brand that made its debut in 2014. Unfortunately, no successful rescue bid materialized.

This week, the Sunshine Coast-based business shared on social media that it will permanently shut down on Sunday.

“After a decade filled with the exhilarating chaos of leggings and crop tops, we find ourselves at a point we never anticipated,” the company stated. “Exotica will be closing its doors on Sunday, November 16th.”⁠

“We built this brand for women who dare themselves, who sweat, laugh, cry, and strut in every shape and size imaginable. And wow — you did just that.

“We’ve loved watching you own your bodies, your moves, and your boldness. You made it bigger, louder, and wilder than we ever imagined.⁠

“To our creators, our ride-or-die customers, and our team of absolute legends: thank you for every story, every post, every cheer, every ‘yes you can’. You made Exotica unforgettable.⁠”

The brand is still operating until then and hoping to move as much of the remaining stock as possible over the next few days, with items discounted by 70 per cent.

“Because darling, if we’re going out… we’re going out sassy, sweaty, and unforgettable,” the brand said.⁠

The business was launched by Leilani Chandler, who “became inspired by Brazil’s fitness fashion culture, their celebration of feminine curves and bold designs that encourage women to express themselves”, according to the company’s website.

The brand became a hit, with Chandler once telling media that sales of one particular $49.99 top online between April 2020 and April 2021, earned her $7 million.

However, things took a turn over the past few years SV Partners said in their May announcement of voluntary administration.

“In recent years, Exotic Athletica has faced significant challenges, such as changes in senior management and increased operational expenses,” the statement said.

SV Partners have been contacted.