Share and Follow
The vibrant spirit of artistic innovation is set to illuminate the Sydney Opera House, marking the beginning of a yearlong partnership between Apple and this iconic landmark. Dubbed “Illuminating Creativity,” this initiative will showcase original artworks crafted on iPads using the renowned Australian app, Procreate.
In a bid to involve the community, earlier this month, Apple invited the public to unleash their creativity in Apple stores throughout Australia. Participants had the opportunity to create their own digital masterpieces, which were then submitted for inclusion in this week’s spectacular projection on the Opera House’s Eastern sails.
Louise Herron AM, CEO of the Sydney Opera House, remarked, “The Sydney Opera House, much like Apple, represents the pinnacle of creative expression. This collaboration is a seamless partnership between two entities dedicated to exploring innovative ways for people to engage with the arts. Thanks to Apple’s support, we can continue to inspire and open our doors to even more of the community, aligning with our vision of being Everyone’s House.”
Echoing this sentiment, Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, stated, “For half a century, Apple has led the way in fostering creativity, equipping individuals with the tools to imagine, design, and share their unique visions. Our collaboration with the Sydney Opera House and the Illuminating Creativity initiative celebrates this heritage, uniting the exceptional talents of Australian artists with the powerful capabilities of the iPad and Procreate. We are thrilled to partner with such an esteemed cultural landmark to inspire the next wave of creatives.”
This dazzling display at the Sydney Opera House is part of Apple’s global celebration of its 50th anniversary, joining a series of events worldwide. Highlights include vibrant happenings in China, Bangkok, Seoul, and an unforgettable performance by Alicia Keys at New York City’s Grand Central Station.
Some of the artists being highlighted in lights include Aussies Jonathan Zawada from Northern NSW with artwork inspired by the ground beneath your feet, and a stunning underwater-inspired creation “It’s Beautiful Down Here” by Perth-based Rebecca Mills.
There’s a stunning First Nations artwork by Ryhia Dank, a Gudanji, Wakaja, and Kalkadoon woman whose artwork shows the journey of a goanna moving through the bush.
It’s worth getting a harbour-side seat to take in all the art, including a spectacular creation which captures the Aussie surf and sun – tilted “A FRAME” with its wave shape plans with the form of the Opera House Sails and was created by Sydney-based Japanese artist Kentaro Yoshida.
There’s even a glimpse of Aussie suburban life, with Phoebe Paradise’s “A Brisbane Story” capturing a little balcony in Brisbane to show the sheer “average-ness” of the night sky and a porch light – it’s well worth a look.
All these artworks and more will be displayed over the next three nights.
Apple’s 50th birthday is officially on April 1.