A US fashion brand's stock has soared after the company announced an advertising campaign with actress Sydney Sweeney.
Share and Follow

A US fashion brand’s stock has soared after the company announced an advertising campaign with actress Sydney Sweeney.

American Eagle’s stock jumped 12 per cent after the company announced the Euphoria actress would be featured in their new campaign.

The surge in stock added nearly $US228 million ($346 million) to its market capitalisation.

A US fashion brand's stock has soared after the company announced an advertising campaign with actress Sydney Sweeney.
A US fashion brand’s stock has soared after the company announced an advertising campaign with actress Sydney Sweeney. (YouTube)

Sweeney announced her partnership with the brand in an Instagram post yesterday, which now has over 1 million likes. 

Company shares closed more than 4 per cent higher. Financial analysts called the share price jump “untethered from reality.”

The brand’s shares were down almost 50 per cent this year, prior to this week’s pandemonium over the shares.

Sweeney will have her own jeans called “The Sydney Jean” as part of the brand’s winter denim line, which will also include a limited-edition jacket.

The actress rose to fame after roles in HBO’s Euphoria and Netflix’s The White Lotus.

American Eagle stock saw a huge spike soon after the public release of the campaign. (Google Finance)
A US fashion brand's stock has soared after the company announced an advertising campaign with actress Sydney Sweeney.
Sweeny has become one of the most recognisable actresses in the US. (YouTube)

Sweeny has become one of the most recognisable actresses in the US.

She recently broke the internet after releasing a line of soap, which contained a small amount of her bathwater.

The actress has been a part of many advertising campaigns, including for brands like Ford, Baskin-Robbins and luxury fashion brand Miu Miu.

Sweeny has over 25.5 million followers on Instagram. 

Share and Follow
You May Also Like

States Under Spotlight as New Youth Justice Reforms Address Troubling Findings

State and territory governments will face federal scrutiny from a Senate inquiry…
Opposition leader Sussan Ley during Question Time at Parliament House in Canberra on Tuesday 28 October 2025.

Sussan Ley Seeks Apology from Anthony Albanese Over Joy Division T-Shirt Controversy

Opposition Leader Sussan Ley has delivered a remarkable address, urging the Prime…
Shark feeding frenzy off popular surfing beach

Intense Shark Feeding Frenzy Unfolds Near Popular Surfing Beach, Raising Safety Concerns

Incredible footage has emerged capturing a dramatic shark feeding frenzy off a…

Nationals Senator Accuses TikTok of Intimidation: Unveiling Controversial Teen Social Media Ban

TikTok, Meta and Snapchat have faced a parliamentary inquiry into the teen…

Accused Assassin Confesses to Murder of Former Japanese PM Shinzo Abe

A man accused of fatally shooting former Japanese Prime Minister Shinzo Abe…
Pedestrians move along George Street on October 22, 2022 in Sydney, Australia.

Inflation Surge Dashes Hopes for Interest Rate Reduction

Australians anticipating a reduction in interest rates this November might need to…
Cremone resident sent threatening letter over dogs

Heartbroken Mom Receives Disturbing Letter Threatening Her Beloved Dogs

A Sydney mum has revealed an anonymous letter she received, threatening to…
Year 12 students told they've been taught wrong subject two days before exam

Year 12 Students Face Academic Shock: Wrong Subject Taught Just Days Before Crucial Exam

A group of Brisbane high school students were yesterday told they have…