President-elect Donald Trump on Friday launched his first cryptocurrency, a meme coin called $TRUMP, which has since become the 19th largest cryptocurrency.

The coin was trading at just over $68 as of Sunday afternoon and valued at more than $68 billion, according to CoinGecko.

This is the first cryptocurrency endorsed by the incoming president, who once trashed bitcoin as “based on thin air.”

“Now, you can get your piece of history. This Trump Meme celebrates a leader who doesn’t back down, no matter the odds,” the website reads.

Its market value, which is based on the 200 million coins circulating, is capped at $13 billion, according to CoinMarketCap. The meme coin’s website said there would be one billion Trump coins over the next three years.

The website says the meme coin is not politically affiliated, but 80 per cent of the coin’s supply is held by Trump Organisation-affiliate CIC Digital and Fight Fight Fight LLC, which are both subject to a three-year unlocking schedule — so they cannot sell all of their holdings at once.