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The best ranked rewards programs in Australia have been revealed and Flybuys took out the top spot for the third year running.
But if you were hoping to learn how the airline loyalty programs ranked, you might be disappointed.
Canstar Blue surveyed more than 2700 Australians for its 2025 Most Satisfied Customer Award for Rewards Programs, which ranked rewards programs on overall satisfaction, value, rewards, ease of redemption, accessibility/partners, website/app experience and ease of sign up.
Flybuys placed first, earning five-star ratings across every single category.
Members can earn points at Coles, Kmart, Bunnings Warehouse, Liquorland, and Officeworks, so it’s a popular choice among many Australians.
Everyday Rewards was a close second with four-star ratings in every category except for ‘ease of redemption’, where it scored five stars.
Priceline’s Sister Club came in at third place, with solid four-star rankings for ‘accessibility/partners’ and ‘ease of sign up’.
Dan Murphy’s, Myer One and David Jones Rewards all scored a total of 21 stars across the seven categories.
If you’re wondering how Qantas’ Frequent Flyer or Virgin’s Velocity programs ranked, you won’t find it here.
The 2025 Most Satisfied Customer Award for Rewards Programs specifically focused on programs in a retail setting and accessible through everyday shopping.
While some programs that were ranked, including Flybuys and Everyday Rewards, are associated with airline partners, those airline programs themselves weren’t ranked.
“The Canstar Blue Most Satisfied Customer Award for Rewards Programs is specifically focused on programs that offer the opportunity to earn points and rewards through regular grocery, food, and retail shopping,” CanstarBlue.com.au spokesperson Eden Radford told 9news.
“Separate from frequent flyer programs, this Award is about identifying the memberships that can help Australians get ahead on their everyday shopping, maximise their budget, and earn the rewards they deserve.”
Canstar’s Blue’s research did reveal that Australians are relying on rewards programs to help ease financial strain in the cost of living crisis.
Nearly half of reward program participants reported that using points to buy products helped reduce financial stress.
A further 39 per cent said they specifically shop sales or buy certain products that offer additional rewards points (which can be spent later).
But some shoppers don’t actually know what they’re signing up for.
According to the survey, more more than eight in 10 reward program participants don’t actually read the terms and conditions of the programs they join.
To get the most out of rewards programs, Aussies are encouraged to read the full terms and conditions and add rewards cards to a digital wallet to avoid missing out on points.