It comes just months after a Choice report alleged its Lean Screen SPF 50+ Mattifying Zinc Skinscreen returned an SPF rating of 4.

At the time, Ultra Violette disputed the Choice findings and vowed to pursue additional testing.

“As a sunscreen brand, our responsibility has always been to prioritise your safety, protection and skin health above all else,” it read.

“It remains the basis for every decision we make, which is why when you heard from us last, we made a commitment to you that we would continue to investigate a concerning discrepancy in SPF testing results of our Lean Screen.”

Jefferd and Matthews stated that the product underwent testing at multiple independent labs to confirm the products’s efficacy.

Results from those tests returned varying SPF ratings of 4, 10, 21, 26, 33, 60, 61, and 64.

“That wasn’t good enough for us, and it isn’t good enough for you,” they said.

“We are deeply sorry that one of our products has fallen short of the standards we pride ourselves on and that you have come to expect of us.”

In response to the inconsistency in testing, Ultra Violette announced it would be withdrawing the Lean/Velvet Screen from the market “effective immediately”.

The brand will also be offering refunds to customers, “regardless of where it was purchased”.

Lean Screen SPF 50+ Mattifying Zinc Skinscreen has been sold at major retailers like Sephora and Adore Beauty.

Ultra Violette said it will no longer be making any of its Skinscreen products with the third-party manufacturer that created the Lean Screen.

It claimed Lean Screen was the only sunscreen that manufacturer made for the brand.

The brand also announced it will be cutting ties with the original testing lab that vetted the Lean Screen product and will be working with new testing facilities going forward.

It also vowed to increase the frequency of product testing to every 18 months.

Ultra Violette insisted the SPF discrepancies only affected the Lean Screen product.

“Additional testing on all Ultra Violette products has reinforced our confidence in the rest of our line.”

Choice CEO Ashley de Silva said Lean Screen being pulled from shelves over discrepancies in SPF testing results “confirms there is a clear problem with how sunscreen is regulated and tested in Australia”.

“In a country where two in three people will be diagnosed with skin cancer, people deserve to trust that the SPF ratings on sunscreen are accurate and reliable,” she said in a statement.

“Without CHOICE’s investigation, Ultra Violette’s Lean Screen would still be on shelves, despite the fact that it does not provide anywhere near the amount of sun protection it claims to.”

De Silva called on the Therapeutic Goods Administration to provide an update on its investigation into the the Choice report on sunscreen SPF.