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Bad Bunny is sending fans into a frenzy with his new Calvin Klein campaign.
The Puerto Rican singer stripped down, showing off his ripped physique and many tattoos while rocking the brand’s new Icon Cotton Stretch underwear collection.
On Monday, the 31-year-old artist and Calvin Klein shared the steamy campaign shots to Instagram on their respective accounts, where fans from all over the globe went absolutely wild in the comment sections.
“Can someone come over and resuscitate me? Cause I’m DEAD.” one wrote under Bad Bunny’s carousel post. Another user added, “iI’m literally hyperventilating.
Someone else joked, “A few million phone screen savers have just been changed 😂.”
The brand’s comment section looked no different — aside from a few hundred fans sharing their gratitude to the team for choosing the “EoO” singer as their latest celebrity model, following in the footsteps of heartthrobs Jeremy Allen White and Michael B. Jordan, to name a few.
“GRACIAS CALVIN TEAMO🙏🏼❤️🔥❤️🔥❤️🔥,” one comment read.
Another fan shared, “WOW THANKS!! FINALLY YOU GUYS GAVE US BENITO IN CALVIN KLEIN!!”
The campaign was directed by photographer Mario Sorrenti, who photographed the Grammy-winning artist in his home country of Puerto Rico.
The star posed in front of grey, white and mirrored backgrounds while rocking the new Icon Cotton Stretch Boxer Brief, as well as a few shots in the Cotton Classics Tank.
Along with the eye-popping snaps, Calvin Klein created an equally titillating campaign film set to his hit song “EoO.”
In the clip, Bad Bunny slaps the elastic waistband of his briefs against his skin before gazing into the camera and saying, “The vibe is infinite.”
Dancing around in his undies to his own hit music, the star adds the brand’s iconic slogan, “Do you have your Calvins on?” to conclude the video.
The campaign debut comes one month after the star sat front row at the Calvin Klein runway show during New York Fashion Week while ex-girlfriend Kendall Jenner walked the runway.
Perhaps the model — who has starred in her own Calvin Klein underwear shoots previously — gave her former flame some tips.
