Bella Hadid brought a touch of winter magic to Aspen with her striking new look.

The 29-year-old model turned heads in the upscale ski destination, flaunting her freshly dyed platinum blond hair. Her new icy hair color perfectly complemented the snowy surroundings.

Hadid was seen enjoying her time in the Colorado mountains with friends, including Sports Illustrated model Brooks Nader, as they made the most of their holiday week in the picturesque location.

Her updated hair hue matched seamlessly with a luxurious fur coat, an ideal choice for the chilly 20-degree temperatures. Completing her stylish, cozy ensemble was the Wild Places Hat from Texan outdoor brand Poncho, priced at $30.

To stay warm, Hadid opted for knee-high Classic Tall Boots from Ugg, retailing at $220. She also accessorized with a paisley cashmere scarf from her sister Gigi Hadid’s Guest in Residence brand, which she cleverly tied around her quilted red leather Chanel expandable tote bag.

Hadid’s hair has run the gamut of brunette and blond shades over the course of her career, but since May, she’s been sporting a highlighted honey hue that her hairstylist, Jacob Schwartz, dubbed “supermodel blond.”

He chose the shade for its “glossy, healthy finish that perfectly captures the essence of French Riviera luxury and Bella’s off-duty model aesthetic,” he told Page Six at the time.

Her new color has a noticeably cooler tone and may be her lightest look yet, save for the various white-blond wigs she’s sported for modeling gigs.

More often than not, she’s played the brunette sister to Gigi’s blond — though in 2018, she told Allure that she naturally has lighter hair of the two.

“I just have a darker personality. And my sister being blond and me being brunette, it’s a good separation,” she explained. “I put a blond wig on and think it would be fun to go back but I’m happy with my hair. Blondes are so angelic. My sister can get away with anything.” 

In 2022, Bella first experimented with an “Aspen blond” shade — a golden hue created by colorist Jenna Perry — which she debuted at her sister’s Guest in Residence pop-up shop in the same ski town.

Her latest platinum iteration takes the concept to new heights.