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After expressing the somber experience of her first Christmas without Charlie Kirk and maintaining an unusual silence on social media during the festive season, Erika Kirk has made her return to Instagram. The newly appointed CEO of Turning Point USA reappeared to highlight her Biblein365 app, encouraging her followers to embark on a year-long devotional journey. In her Instagram Stories, Erika donned a cap and oversized sunglasses, her blond hair flowing freely. She appeared rejuvenated and strikingly fresh-faced, despite the absence of her usual makeup. This understated look offers a refreshing departure from her typically glamorous appearance, prompting a reconsideration of her makeup routine. Like many women in MAGA circles, Erika has embraced a makeup style that has risen in popularity over the past few years.
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Erika Kirk frequently treats MAGA events as though they were beauty pageants, leaning heavily into elaborate makeup. At the 2025 Fox Nation Patriot Awards, where she accepted the Charlie Kirk Legacy Award in memory of her late husband, she sported a full-glam look. Her makeup choices at a CBS town hall also drew comparisons to the late evangelist Tammy Faye Baker and Tiffany Valentine from “Bride of Chucky.” A user on X, formerly Twitter, critiqued her style, highlighting “pointy brows, black liner that ages her, and lipstick too dark for her complexion. That artificial yellow blonde isn’t flattering either; she needs a decent colorist.”
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Nevertheless, Erika seems content with her style, regardless of criticism. At Turning Point USA’s 2025 AmericaFest conference, she once again opted for dramatic eye makeup paired with a dazzling sequin pantsuit. The former pageant queen remains unfazed by negativity. While Erika’s dedication to her bold makeup is admirable, she undeniably shines when embracing a more natural look.
Erika Kirk appears to favor heavy makeup
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Oftentimes, Erika Kirk confuses MAGA events for beauty pageants by totally overdoing her makeup. For instance, she showed up in full glam to attend the 2025 Fox Nation Patriot Awards, to receive the Charlie Kirk Legacy Award in honor of her late husband. Erika Kirk’s makeup look for a CBS town hall meeting also drew shady side-by-side comparisons to late Christian evangelist Tammy Faye Baker and “Bride of Chucky’s” Tiffany Valentine. As one user on X, formerly known as Twitter, listed, “Pointy brows, black liner that makes her eyes look old and her lipstick is too dark for her skin tone. Also that phony yellow blonde ain’t doing s**t for her either. Tell her to get a f*****g colorist already.”
A close-up of the Turning Point USA CEO during her interview with Fox News’ Jesse Watters, about Charlie’s assassination, made it painfully obvious just how much she loves layering her makeup. Erika’s face looked dry and streaky from too much foundation and poorly blended bronzer and blush. Her brows also could have used further strokes and a shade closer to her natural brow color. In between comments calling her a phony and a grifter, Instagram users mocked Erika for piling it on. “She really Cakes on the make-up,” one wrote.
But it seems that Erika is happy with her look, haters be damned. At Turning Point USA’s 2025 AmericaFest conference, she once again cranked up the drama with exaggerated eye makeup and a head-to-toe sequin pantsuit (seen above). Clearly, the former pageant queen hasn’t let the negative comments get to her. Although Erika’s commitment to a heavy beat is almost admirable, she should consider easing up a little, as she looks undeniably better with less makeup.
