Later in December, Erika made headlines at the 2025 AmericaFest, hosted by Turning Point USA, when rapper Nicki Minaj surprised the audience with an appearance. For the event, Erika sported braids reminiscent of the “Game of Thrones” character Khaleesi. Her hair was styled in an elaborate braid with curls cascading down her back, giving her a luminous, albeit medieval, appearance. The effort put into styling her hair that day was evident, offering a stark contrast to her usual look.

Despite her high-profile role as the CEO of Turning Point USA, Erika’s hair hasn’t always reflected the same level of attention to detail. Her extensions, though expensive, often appear frail and neglected. There have been numerous instances where her hairstyle seemed to be an afterthought.

In January 2025, Erika shared a photo on Instagram of a visit to the Basilica of the National Shrine of the Immaculate Conception in Washington, D.C. The image, capturing a tender moment between Charlie and their child, also unintentionally highlighted Erika’s hair from behind. Her long, blonde extensions looked limp and lacked volume, overshadowing the touching family moment.

After visiting the Basilica of the National Shrine of the Immaculate Conception in Washington, D.C., in January 2025, Erika Kirk posted an Instagram photo of her standing next to Charlie Kirk as he pointed to murals on the ceiling while holding one of their children. The snap was taken from the back, which caught the touching moment between Charlie and their child, but it also captured Erika’s most unflattering angle. Barely anything on her was visible except her long extension-laden hair. Her blonde locks were wavy, but lacked any volume as they simply sat limply while also encompassing the whole of Erika’s back.

In July 2025, Erika Kirk brought her daughter to a reserve to go flamingo watching. The former beauty queen wore a baggy knitted white sweater and a pair of shiny black pants as she held hands with her kid to get a better look at the pink birds. For Instagram, a camera filmed the pair from behind, and Erika’s long blonde hair looked as if her extensions had just been gently placed on the top of her head. Her hair was lightly crimped and splayed across her back. It was a bright blonde on the top, and an ombre-like effect had her hair looking darker at the bottom. Even though it was obviously not her natural hair, Erika looked in desperate need of a touch-up to cut off loose ends in hopes of adding a healthier sheen to her wispy locks.

Charlie Kirk made a touching Mother’s Day Instagram post for Erika Kirk in May 2025. He included a snap of the couple on the beach with their two kids. The photo was taken from behind, in an attempt at candidness, and Erika rocked an all-black outfit while holding onto her husband’s arm. Her outfit also highlighted her hair that looked in desperate need of maintenance. The extensions were especially stringy on that day, and gave off a greasy-looking quality as they clung to her back, but looked frayed at the bottom. Followers took notice of the unkempt follicles. “Wtf is wrong with her hair?” an Instagram user asked.

To ring in the new year in January 2025, Charlie Kirk uploaded a family pic to Instagram. As with many of their group shots, the photo was taken from behind, and this time the Kirks were walking on a stage together. Erika Kirk sported a true blue colored pantsuit, and her long blonde hair contrasted with the outfit’s coloring as it cascaded down the back. This was a comparatively healthy hair day for the Turning Point USA CEO, as it appeared to have been touched up with curls. The extensions came down to the small of her back and were gathered together instead of sparsely hanging. Even with all of that, the bottom third of the hairstyle came undone and hung loosely while also appearing to still be damp. 

Erika Kirk semi-addressed whether her hair was natural in an Instagram video posted in August 2024. The clip showed her seated backstage at an event as her young daughter took wild strokes with a hairbrush. “[T]hem: how do you get your hair so long?” she wrote over the clip. Kirk’s hair was strewn about her shoulders and down her back as the little one made aggressive brushstrokes. Perhaps due to her daughter’s unsteady brushing, Kirk’s hair looked frizzy, and thin at the tips. People popped up in the comment section to debate whether the hair was aided by extensions, while others bashed the unruly look. “[S]howing off her horses tail,” one trolling user wrote.

Erika Kirk posted an Instagram carousel of her and Charlie Kirk bringing their kids to an Arizona Diamondbacks game in August 2025. The first slide showed Erika bent over planting a kiss on her daughter’s head, as the youngster was seated on the ground near the baseball diamond. This was a return home for Erika, the Miss Arizona 2012 pageant winner, as she sported an all-black ensemble with her blonde locks draped over her back. Erika’s hair was so listless that it looked as if she had grabbed a bad wig and crudely affixed it to her head. Other snaps from the upload showed that she had straightened her hair for the occasion, but from the angle of this photo, it looked in dire need of volumizing.

At the Dealbook summit in December 2025, Erika Kirk wore a black short-sleeve sweater top with a cape overlay that had a turtleneck and was draped over her shoulders. The outfit, coupled with the backdrop, helped to accentuate her blonde hair that flowed down the left side of her top. There were light curls, but overall, the Turning Point honcho’s hair looked flat. She could have benefited by tying her hair back or using some type of ploy to conceal the frizz, as the blonde strands adhered to her ensemble in noticeable fashion.