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Swiftie brides-to-be have a reason to celebrate.
Travis Kelce may have played a part in crafting Taylor Swift’s engagement ring, complete with thoughtful Easter eggs for the singer. Now, fans have the chance to own a piece of that exclusive design without the hefty price tag.
Jewelry designer Kindred Lubeck revealed in a Vogue interview that her brand, Artifex, is set to debut a bridal line on April 10.
The new line, Artifex Bridal by Kindred Lubeck, will feature quarterly collections of approximately 25 rings, alongside matching bracelets, earrings, and additional bridal jewelry. Each piece will reflect Lubeck’s distinctive style, ensuring no two are identical.
“Designed to accompany a bride from engagement through to her future,” the collections will showcase Lubeck’s signature hand-engraved artistry in every item.
Lubeck designs her rings around the stone, insisting that while each model will be repurposed, “every ring will be unique; the body of each ring will be remade to fit a new, hand-selected stone.”
“You won’t be meeting someone else who has the exact same ring as you,” the designer added in her interview.
Lubeck shares that she is currently only able to produce about 10 rings per year, but that “mass producing is wholly against the ethos of the brand.”
In order to expand, Lubeck will be personally selecting each stone and then passing it off to a jeweler that she “personally trains” and “commissions in her hand-engraving technique.”
Her first drop will not only include diamond engagement rings, but also a channel-set baguette wedding band that boasts a milgrain border as well as Lubeck’s take on a tennis bracelet, which will feature engraved sunburst motifs and — of course — a 3.63-carat old mine cut diamond ring that features an engraved halo and looped detail.
Set your alarms: with her first limited-edition drop going live on April 10 at 4 p.m., it will surely not last long.