Hollywood’s elite are ensuring their Super Bowl commercials steal the spotlight on game day.

While die-hard sports fans are gearing up for the showdown between the New England Patriots and the Seattle Seahawks on Sunday, February 8, many viewers are just as excited to see which companies will capture attention with their standout ads.

In the lead-up to Super Bowl 60, brands such as Pepsi, Michelob ULTRA, Nerds, and Pringles have released tantalizing previews of their commercials, stirring anticipation among the audience.

Fanatics Sportsbook’s Super Bowl spot featuring Kendall Jenner has already caused a stir online. The Kardashian star playfully addressed the infamous “Kardashian Curse” rumor, adding a cheeky twist that has captured widespread attention.

The 2025 Super Bowl was a spectacle of celebrity and sports. In a highly anticipated rematch of the 2023 championship, the Kansas City Chiefs faced off against the Philadelphia Eagles at the Caesars Superdome in New Orleans on Sunday, February 9. The Chiefs previously claimed victory in the earlier matchup, which was notable for the sibling rivalry between Travis Kelce and Jason Kelce.

“Haven’t you heard? The internet says I’m cursed,” Jenner says in the TV spot. “Any basketball player who dates me kinda hits a rough patch.” Devin Booker later reacted to the ad with his own unique comment.  

Keep reading to see even more memorable commercials, featuring celebrities like Post Malone, Sabrina Carpenter and more:

Pepsi Featuring Taika Waititi

Pepsi enlists a polar bear, which is long associated with competitor Coca-Cola, to take on the Pepsi Challenge. With help from actor Taika Waititi, the confused bear embarks on a journey of self-discovery. After meeting a fellow Pepsi Zero Sugar-loving bear, the pair find themselves “Coldplayed” and on a Jumbotron at a concert.

Pringles Featuring Sabrina Carpenter 

In a teaser for Pringles’ Super Bowl ad, Sabrina Carpenter is seen using the chips as flower petals to discern whether her crush loves her or loves her not. Fans are already saying “please, please, please” release this full ad sooner rather than later.

Ritz Featuring Bowen Yang

Former Saturday Night Live star Bowen Yang heads to paradise and answers the call — or a “shell phone” — in a teaser that has fans craving more.

Nerds Featuring Andy Cohen

Watch What Happens Live With Andy Cohen host Andy Cohen promises “juicy” news in the teaser for Nerds’ bright and colorful Super Bowl ad. Get your taste buds ready for the full ad when it’s released on February 8.

Fanatics Sportsbook Featuring Kendall Jenner 

In a new Fanatics Sportsbook commercial, Kendall Jenner pokes fun at her dating life when she playfully mocks the belief that NBA players who date her later become bad at their sport.

“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and [unmistakably] of the moment,” Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming, said of the ad in a press release. “With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”

Squarespace Starring Emma Stone

In her very first Super Bowl commercial, Emma Stone teams up with director Yorgos Lanthimos for a mysterious scene that leaves the Oscar nominee nearly in tears. As for what the large house on a rock symbolizes? Fans have to wait until February 8.

Michelob ULTRA Starring Kurt Russell, Lewis Pullman, Chloe Kim and TJ Oshie

Kurt Russell acts as a legendary instructor who coaches Lewis Pullman on how to unlock his competitive edge and outplay his friends when Michelob ULTRA is at stake. As Pullman levels up on the ski slopes, he surprises even the most elite athletes, like Chloe Kim and TJ Oshie.

Bud Light Starring Post Malone, Peyton Manning and Shane Gillis

Bud Light is rolling into Super Bowl 2026 in style as Peyton Manning, Post Malone and Shane Gillis travel to a wedding with a keg of beer. While the group’s driver questions the wedding registry gift, others are more worried about perfecting an upcoming wedding speech.