Kim Kardashian is here to help you tone your face.

On Tuesday, the entrepreneur’s shapewear brand Skims dropped The Ultimate Face ($48), a wrap that sucks in your cheeks and shapes your jaw while you sleep.

According to the label’s Instagram post, the face wrap is “made with signature sculpting fabric and infused with collagen yarns for ultra-soft overnight jaw support.”

Coming in two colors, clay and cocoa, the piece includes velcro closures on the top of the head and the back of the neck, providing easy, comfortable wear.

Many are intrigued by Skims’ newest innovation, pleading for more info on the face wrap.

“Does this help with forward head posture?” one person asked. “what are the benefits?” a second questioned.

Another joked, “Because we all can’t afford face lifts,” hinting at her mom Kris Jenner’s recent plastic surgery. “Wonder if kris was the guinea pig for this product,” a user added.

Others, however, aren’t completely sold on the new launch. “This is getting weird, how are we normalizing this,” one wrote. Meanwhile, a second said, “We’re not going to make it, are we? Humans I mean.”

Skims’ one-of-a-kind (and sometimes mocked) product launches never cease to surprise customers.

In early June, for instance, the brand released shorts with hip pads ($108), dubbed The Ultimate Hip for anyone looking to add some width to their silhouette.

“Get the iconic SKIMS hourglass silhouette in seconds with our newest hip-enhancing innovation,” the label wrote in an Instagram post.

Prior to the hip-accentuating bottoms, Skims dropped its Ultimate Butt Enhancing line, which includes padded shorts, leggings and bodysuits that’ll “magically make your dream butt appear (no squats required),” the brand captioned a campaign video featuring Kardashian as a “Fairy Butt Mother.”

And who can forget her faux nipple piercings push up bra she dropped just a few months ago?

“I love being able to push boundaries and bring humor to our campaigns,” Kardashian said in a press release for the backend-focused launch. “We love showing how looking and feeling your best should be as simple and easy as putting on Skims.”