Get ready for your close-up.

TV matriarchs and style icons, Kris Jenner and Kathy Hilton, agree that the key to looking flawless on screen and off is Lancôme Teint Idole Ultra Wear foundation.

Even better, for Amazon Prime Day, it’s 30% off, making it a smart buy as well.

Lancôme says the lightweight foundation is breathable while offering buildable coverage with a natural matte finish. Appropriate for all skin types, the formula has skincare heroes like hyaluronic acid, vitamin E and prebiotics to smooth skin, and it comes in a massive 55-color range.

“[One of my] non-negotiables,” Hilton told Page Six a few months ago, also referring to it as “flawless” in an Instagram post; while Jenner said the luxe formula “feels like silk” in her own sponsored post.

“It really does go with my lifestyle and what I’ve got going on,” the famous momager added.

Shoppers also love it, saying things like, “My holy grail foundation for 7+ years — flawless every time!”

The brand has lots of incredible deals for the multi-day shopping event, from perfume to eyeliner, and the mascaras that are coveted by countless Hollywood A-listers, including Jenner, Kim Cattrall and Demi Moore.

This lash-lifting formula is the one preferred by Martha Stewart’s makeup artist, Daisy Toye; it’s even featured on her ShopMy.

Scoring 40% off the brand’s iconic mascaras makes them close to pharmacy brand prices. But the hours until the biggest sale of the year are dwindling, and the deals will be gone in the blink of an eye.

Prime Day FAQs, answered

When is Prime Day 2025?

For the first time this year, Prime Day will span 4 days! Sales begin on .

Do you have to be a Prime member to shop Prime Day?

Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Do Prime Day deals change?

Yes, Prime Day deals change throughout the day and all week, so act fast when you see a good deal! Amazon may drop already-low prices, and also includes Lightning Deals that last just hours — or until stock sells out.

What deals are worth shopping during Prime Day?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.