Martha Stewart 'surprised' by Gwyneth Paltrow Goop clip

In a battle of the celebrity gift guides, the “feud” between A-list frenemies Martha Stewart and Gwyneth Paltrow is heating up for the holidays.

After Paltrow trolled Stewart in her new holiday promo for Goop, the domestic doyenne told Page Six she wasn’t aware she’d be mentioned.

“I was surprised that I was a part of her commercial and flattered that she wanted to take my call,” Stewart said.

In a “behind the scenes” video on how Paltrow selects gifts for her annual over-the-top guide, the “Shakespeare in Love” star receives an alleged call from Stewart at the end of the clip.

“Guys, I gotta take this,” Paltrow says after a male voice announces, “Martha Stewart is on the line,” and, “it sounds urgent.”

Gwyneth Paltrow
Gwyneth Paltrow’s latest Goop ad ends with an alleged call from Martha Stewart.

A Goop insider confirmed the mention was a “a bit of a wink” to the numerous times Stewart has shaded the brand throughout the years. For example, Stewart blasted the company’s infamous vagina candles in 2020, saying they only sold out because of “guys who are horny.”

Stewart’s worst jab, however, was in 2014, when she suggested Paltrow “just needs to be quiet. She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.”


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Stewart joked she was calling Paltrow to offer her a puffer jacket from her own gift guide.


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Stewart joked she was calling Paltrow to offer her a puffer jacket from her own gift guide.

Penske Media via Getty Images

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“They’ve always had a bit of back and forth. It’s all in good fun,” the goop insider said.

Stewart also seems to be taking their domestic “feud” in stride.

In response to the faux phone call in Paltrow’s new video, Stewart told us, “I was calling to tell her that I have my own gift guide and I thought she might want my puffer jacket.”

Unfortunately, Paltrow tells us she’ll have to decline the gift. “Martha kindly offered me a puffer… as luck would have it, I already got one from Snoop [Dogg]!” she told Page Six.

Stewart and the rapper have been friends since 2008, and unlikely collaborators on a string of successful projects.

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