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North West seems poised to follow in the entrepreneurial footsteps of her mother, Kim Kardashian, by launching her own brand.
As reported on Monday, February 16, by The U.S. Sun, the Skims creator, 45, who shares four children—North, Saint (10), Chicago (7), and Psalm (6)—with her former spouse Kanye West, 48, has initiated trademark filings for the brand “NOR11.” This trademark covers a wide range of products including clothing, accessories, watches, jewelry, and bags.
The filing was made by KimYe’s Kid Inc., a company established in California as of August 2023. The application submitted to the U.S. Trade and Patent Office lists business manager Lou Taylor’s address as the registered office. According to California State records accessed by the publication, Kim is noted as the sole officer of the company.
In a hint of what might be in store, North shared an Instagram photo in December donning a black fuzzy hat emblazoned with “NOR11,” offering a sneak peek of her budding brand.
Additionally, in a January episode of her sister Khloé Kardashian’s podcast, Khloé in Wonderland, the All’s Fair actress shared that North is in a class focused on brand building as part of her homeschooling curriculum.
Kim shared insights into North’s budding business aspirations, explaining, “She envisioned creating hats, jewelry, and more, so we structured it as a course. She’s involved in web design, budgeting, and sourcing materials, requiring her to visit stores and learn to sew.”
Over the last few months, North has experimented with her style, donning icy blue hair, black grillz, and a variety of body modifications, including a dermal piercing on her finger and faux tattoos.
On Sunday, February 15, North posted multiple TikTok videos and an Instagram Story where she sported faux facial piercings consisting of silver studs on her cheeks and nose.